International Marketing Relationships

The goal of marketing activity has now shifted towards a need to seek and forge long-term and profitable relationships with targeted customers. This new text reflects this growing trend and explains international marketing within this context. Providing a comprehensive review of the issues facing international marketing practitioners, the authors explain the subject from a traditional, relationship and networks perspective. The book contains numerous illustrations, case vignettes and real-world examples, making it the ideal text for today's marketing student and practitioner.

Business & Money

Susan Bridgewater

Colin Egan

Management & Leadership

PALGRAVE~MACMILLAN

Innovation in Marketing

Peter Doyle

Routledge

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Books by Susan Bridgewater