Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia-Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing. Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to better relate key concepts to their own experiences in the marketplace. Essentials of Marketing 3e paves the way for students to harness the power of marketing.

Essentials of Marketing

Summers, Jane

Business & Money

Cengage Learning Australia

This handbook has been designed to assist students to prepare and present written and verbal material and deals with the major problems students are likely to encounter in the preparation and presentation of material for assessment. The objectives of this handbook are: * To outline the minimum requirements for formal presentation of written and verbal material * To assist lecturers to apply a consistent approach to the assessment of the formal presentation of written and verbal material by students irrespective of department, unit or level of study * To reinforce that communication skills should be viewed by students as an integral component of their studies and essential to their careers, rather than as optional skills isolated from their chosen disciplines This edition has been thoroughly updated to reflect the sixth edition of the Style Manual.

Communications Skills Handbook

Politics & Social Sciences

Social Sciences

wiley

This handbook has been designed to assist students to effectively prepare and present written and verbal material. It provides practical tips and deals with the major problems students are likely to encounter in the preparation and presentation of material for assessment. The objectives of this handbook are: - To outline the minimum requirements for formal presentation of written and verbal material. - To assist lecturers to apply a consistent approach to the assessment of the formal presentation of written and verbal material by students (irrespective of department, unit or level of study). - To reinforce that communication skills should be viewed by students as an integral component of their studies and essential to their careers, rather than as optional skills isolated from their chosen disciplines. FEATURES  New chapter on "Job Search" communication skills Increased coverage on the use and referencing of web based sources in essays, reports, and case studies Expanded discussion of plagiarism Hint symbols highlighting specific areas of interest and note for students Example symbols highlighting various concepts discussed in each chapter A sample essay included in the Essay writing chapter for student reference Examples of the Harvard referencing system included in the Referencing chapter Alternatives to oral presentations for distance education students discussed in the Oral presentations chapterDo\'s and Don\'ts when answering examination questions listed in the Examination Techniques chapter

Communication Skills Handbook

Education & Teaching

Smith, Brett

Schools & Teaching

The Communication Skills Handbook for Accounting, 2nd edition has been designed to develop the written and oral communication skills of university accounting students. The authors introduce successful approaches to researching, writing and referencing, and review the main problems accounting students are likely to encounter when preparing and presenting reports, essays and other work for assessment. 
The handbook, which reflects the recommendations of the sixth edition of the Style Manual, covers specialist requirements for accounting assignments, including: <ul>
<li>Referencing accounting standards and pronouncements</li> <li>Writing and presenting guidelines for accounting topics</li> <li>Tailoring writing to an accounting audience</li> </ul>
The objectives of this handbook are: <ul>
<li>To provide students with guidelines that are consistent across their university studies and to outline the minimum requirements for formal presentation of written and verbal assignments</li> <li>To assist university staff to apply a consistent approach to the assessment of formally presented written and verbal material by students, irrespective of university, department, course or level of study</li> <li>To reinforce among students the view that communication skills are an integral component of their studies and essential to their careers, rather than optional skills isolated from their chosen disciplines</li> </ul>

Communication Skills Handbook for Accounting

Fleet, Wendy

Accounting

The new edition of this popular handbook has been revised and updated to equip contemporary university students with the written and oral communication guidelines they need.
Suitable for use across all disciplines, the handbook provides successful approaches to researching, writing and referencing, along with a wealth of examples and practical tips for preparing and presenting oral reports, essays and assignments. The handbook is designed to guide students through University studies.
This new edition features chapter tabs to provide quick reference and ease of use.

Communication is an art and can be learnt and improved upon by fine tuning existing communication skill practices, through use of words and sentences for maximum utilization.This book is only aimed at providing suggestions and remedial measures for effective communication practices. The book does not deter, hinder or contradict any existing communication processes or practices, already in existence.

Reserved Words and Comments: A Communications Art Handbook

Literature & Fiction

Essays & Correspondence

AuthorHouse

Woods, a Musical Path

Poetry

The BIG Book of Baby Names 2022: More than 10,000 of the best and most beautiful baby names for 2022 - Perfect maternity or pregnancy gift (The Big Books of Baby Names)

Parenting & Relationships

Parenting

Independently published

The BIG Book of Baby Names 2021: More than 5000 names for boys, girls, and gender-neutral babies (The Big Books of Baby Names)

Health, Fitness & Dieting

Women's Health

The BIG Book of Girls Names 2021: More than 2000 of the best and most popular baby girl names for 2021 (The Big Books of Baby Names)

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