Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Business & Money

SUGARMAN, JOSEPH

Marketing & Sales

wiley

Success Forces

Management & Leadership

Contemporary Books, Inc.

Mr. Sugarman discusses the six truths of success and how he used them to form one of America's most successful mail order companies, the JS&amp;A Group.

Hyperion Books

A local shares with readers his favorite things to do in Baltimore and why they are his favorites - whether because they're the most fun, the most economical, or the most bizarre. The guide is packed with amusing sidebars that explain, for example, why Baltimore is called "Charm City" and how to speak "Bawlamorese."

City Smart Baltimore (City Smart Guidebook)

Travel

United States

Avalon Travel Pub

Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Delstar Pub

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter &amp; Mail Order Entrepreneur

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur

Joseph Sugarman, recognized as one of the nation’s top copywriters, marketers and catalog pioneers, has sold millions of dollars’ worth of products through the power of his pen. In Triggers, Sugarman takes the principles he learned from direct marketing and applies them to the field of personal selling with 30 powerful techniques he calls “psychological triggers.” 
Psychological triggers effectively influence, motivate and persuade a prospect to make a positive buying decision. By learning just a few of these triggers, any sales or marketing person can literally control the minds of his or her prospects and make a dramatic difference in sales success. Whether it be selling in person, convincing a friend to do something you want them to do, or creating advertising that sells, knowledge of these psychological triggers is essential to compete in a global business environment. Many of the triggers may surprise you because they are not obvious and yet are highly effective. Others are obvious but are applied in unique and different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of the form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer. In each chapter Sugarman, who is a master storyteller, uses his legendary writing skills to make each lesson entertaining and memorable. He cites examples like the time he burned down a garage to illustrate a point, or the sign he created that almost got him kicked out of the Army. You’ll remember these examples long after you read them – all of them proving valuable points that can only come from personal experience. Get the tools you’ll need to grow and prosper and become a master salesperson with the help of this book.

Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence

Many so-called marketing experts wrtie books on how to market products. But it is rare to find an actual practitioner who not only has acheived marketing success himself (and many times over) but is able to express himself so beautifully in prose. Joseph Sugarman has written a book that every marketing person or anygbody in business should definitely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons--all sandwiched in between actual marketing examples. A very valuable book for anybody in marketing or wanting to understand marketing.

Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name & Sell Any Product or Service

For anyone with a product or service and interested in selling it on television, this book unlocks the secrets of how to conduct a good campaign. It helps you to determine if you have a good product, how to select the best format for selling it and then how to take the steps to get on TV along with actual examples and real experiences told by the author.

Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses

Television Secrets for Marketing Success : How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entreprener Who Gave You Blueblocker Sunglasses

Economics

See the best price to sell, buy, or rent books by SUGARMAN, JOSEPH. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by SUGARMAN, JOSEPH

See the best price to sell, buy, or rent books by SUGARMAN, JOSEPH. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Success Forces

Success Forces

City Smart Baltimore (City Smart Guidebook)

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur

Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence

Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name & Sell Any Product or Service

Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses

Television Secrets for Marketing Success : How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entreprener Who Gave You Blueblocker Sunglasses