This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments. Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation

Business & Money

Sudharshan, Devanathan

Management & Leadership

Pearson College Div

This innovative software helps learners apply their marketing knowledge and explore the quantitative side of marketing and marketing models.  Chapter topics include diffusion, experience curve, dynamic pricing, joint space, market share, new product sales forecast, price bundling, impact on net income of a small change in price, cost of delay in launching a new product, and return on service quality improvement efforts.  For small business owners and other individuals in the business field with responsibilities and interest in marketing strategy and research.

Market Thinker Software

Proceedings of the 12th Paul D. Converse Symposium (American Marketing Association Proceedings Series)

Amer Marketing Assn

If your firm doesn't grow sustainably, can you grow professionally?  Growth should be an integral part of every company, and organic internal growth must be carefully managed in order to foster successful and sustainable growth. In Organic Growth Disciplines, business expert Devanathan Sudharshan introduces a new framework for exploring the fuzzy front end of the search for growth opportunities.  Bringing together six organic growth disciplines, this new approach arms readers with a language to use in professional discussions on the growth-based future of their firms.  The disciplines detailed are rooted in explorations of opportunities involving knowledge, technology, needs, customers, pricing, leveraging, and acceleration. Looking at examples from businesses and industries at the forefront of today's society, including Google, Apple and Amazon, and Zappos, this book not only looks at what organic growth disciplines are, but also how to implement them in your company.  Written for both practitioners and students, this fresh look at growing organically provokes its readers to imagine new horizons. It is an invaluable addition to existing books on new product, technology, and strategic management.

Organic Growth Disciplines: A Strategic Framework for Imagining Business Growth Opportunities

Business Development & Entrepreneurship

Emerald Publishing

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Books by Sudharshan, Devanathan