Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Marketing Planning and Strategy

Business & Money

Subhash C. Jain

Management & Leadership

South-Western Pub.

Marketing planning & strategy

South-Western Pub. Co.

No image available. It has a dark purple and light purple cover with white writing.

MARKETING PLANNING+STRATEGY-CA

Marketing & Sales

Thomson Custom

International Marketing Management

Digital Publishing Company

In Essentials of Global Marketing, Subhash Jain makes the reader an informed observer of the global marketplace by providing a thorough analysis of international operations. 
Jain takes a multidisciplinary approach, enabling students to fully understand twenty-first century marketing principles within the broader framework of such disciplines as accounting and finance. 
Throughout the 19 chapters, Jain concretizes concepts by using a wealth of examples from both theory and practice. He provides condensed coverage of the global arena without sacrificing thoroughness. The text includes 21 cases, both short and long, dealing with different situations in different nations.

Essentials of Global Marketing

Marsh Publications

Though we live in an era of rapid innovation, the United States has introduced comparatively few commercial innovations within the past decade. Innovation shortfall contributes to weaker trade performance, decreased productivity growth, lower wages and many other economic woes. This study provides insightful recommendations for developing enhanced innovation efforts that could help foster substantial, long-term economic growth.As a high-wage country, the US relies on its ability to develop innovative products and services in order to compete with low-cost countries such as China, South Korea, India and Brazil. The contributors to this book, all well-known international business scholars, offer a diversity of perspectives on how the US can leverage its capacity for innovation to retain a competitive advantage within the global economy. Topics discussed include strategic organization, corporate leadership and innovation theory, as well as specific innovation challenges facing the US today.This book will prove an invaluable resource for students and professors of international business, along with those interested in examining how countries can become more economically competitive through increased focus on innovation.Contributors: K. Aceto, J.D. Arthurs, N. Balasubramanian, S.Y. Cho, E. De Lia, F.C. de Sousa, D. Dougherty, D.D. Dunne, T.L. Galloway, J. Harkins, S.C. Jain, V.K. Jain, B.L. Kedia, S.K. Kim, J. Lee, R. Leung, C.L. Levesque, D.J. Miller, D.R. Miller, S.E. Mooty, R. Pellissier, S. Raghunath, J.C. Ronquillo, R. Sarathy, J.B. Sears, D. Smith, M.T.T. Thai, E. Turkina, S. Vachani

Restoring America�s Global Competitiveness Through Innovation

Ben L. Kedia

Edward Elgar Publishing

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Books by Subhash C. Jain