What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter &amp; Gamble, Johnson &amp; Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does* How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing &amp; advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!)* How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

Business & Money

Briggs, Rex

Stuart, Greg

Industries

Kaplan Publishing

See the best price to sell, buy, or rent books by Stuart, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stuart, Greg

See the best price to sell, buy, or rent books by Stuart, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds