A timely, practical guide to AI-its strengths, weaknesses, and real-world applications-for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns-and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI- its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively. The AI Conundrum- Draws on the authors' diverse expertise-in pure math, computer science, marketing, data science, and business-to make AI concepts and applications approachable for readers of all tech levels. Provides a framework for comparing AI to the next best alternative, and for gauging where AI is likely be successful-or to pose greater risk than benefits. Includes dozens of real-world case studies highlighting the successes and failures of AI applications across various industries. Offers actionable insights for responsible implementation and risk mitigation. Provides a worksheet for identifying potential problem areas, a cost-benefit analysis, and a companion website. The AI Conundrum is an invaluable resource for professionals and students seeking a full understanding of AI-its applications, limitations, and ethical considerations-as we enter a brave new era.

The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely

Business & Money

Briggs, Rex

Briggs, Caleb

Management & Leadership

The MIT Press

“Rex Briggs’s practical suggestions in first managing and ultimately eliminating unnecessary anxiety are invaluable. His ideas move far beyond the usual symptom-management approach to anxiety treatment and provide a foundation for a sweeping life transformation.” 
from the foreword by John Bradshaw author, Healing the Shame That Binds You\nDiscover the True Source of Excessive Anxiety—And How You Can Stop It!\nDo new situations give you heart palpitations, knots in your stomach and shortness of breath? Are you so worried about what others think that you avoid new activities for fear of looking foolish? Do you agonize about making the right decision and then second-guess the ones you make? Do you have a pervasive feeling that “something’s” just not right? If so, then noted author, therapist and former anxiety sufferer Rex Briggs can help free you from your fears with this step-by-step program. You’ll discover: 
✔ why anxiety is not a disease to be controlled, but a messenger to be heeded; 
✔ how normal anxiety differs from excessive anxiety; 
✔ why unresolved shame could be a driving force behind your fears; 
✔ how to deal with unrealistic expectations of yourself and others; 
✔ how to set realistic goals and boundaries and see yourself as a valuable person; 
✔ how to harness anger constructively in relationships; 
✔ plus, much more . . . 
By sharing his personal triumph over excessive anxiety, as well as his clients’ successes, author Rex Briggs offers you the confidence and the tools you need to reclaim your life.\nREX BRIGGS, M.S.W., has, for the past twenty-nine years, devoted his entire practice to the study and treatment of stress and anxiety-related conditions. He has been a selected speaker at the Anxiety Disorders Association of America’s conferences since 1986.

Transforming Anxiety Transcending Shame

Health, Fitness & Dieting

Mental Health

Rex Briggs

What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter &amp; Gamble, Johnson &amp; Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does* How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing &amp; advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!)* How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

Stuart, Greg

Industries

Kaplan Publishing

SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria’s Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestlé and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers’ secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a “how to guide” to profit from the new concepts revealed in the book. SIRFs-Up shows: • Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. • That as much as 62 percent of marketing investment is under-utilized. • How SIRF based planning boosts marketing ROI by 30 percent or more. • How marketing software uses SIRFs to automate marketing planning and a range of decision-making. • How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a “SIRF doctor.” • How SIRFs will move from the exclusive domain of the world’s largest marketers to the rest of marketers. • Deep case studies demonstrating how to apply the insights and tools uncovered in the book. • The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.

SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing The Face of Marketing

Marketing & Sales

CreateSpace Independent Publishing Platform

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Books by Briggs, Rex