Captains of consciousness: Advertising and the social roots of the consumer culture

Business & Money

Stuart Ewen

Marketing & Sales

McGraw=Hill

Channels of Desire: Mass Images and the Shaping of American Consciousness

Politics & Social Sciences

Philosophy

McGraw-Hill Companies

The New Media Reader: Introduction to Media Studies Critical Texts

Reference

Houghton Mifflin Harcourt HMH

<p>Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy. In this groundbreaking exploration of the growth of stereotyping amidst the rise of modern society, authors Ewen &amp; Ewen demonstrate "typecasting" as a persistent cultural practice. Drawing on fields as diverse as history, pop culture, racial science, and film, and including over one hundred images, many published here for the first time, the authors present a vivid portrait of stereotyping as it was forged by colonialism, industrialization, mass media, urban life, and the global economy.</p>

Typecasting: On the Arts and Sciences of Human Inequality

Arts & Photography

Elizabeth Ewen

History & Criticism

Seven Stories Press

CONSCIENCES SOUS INFLUENCE : PUBLICITEET GENESE DE LA SOCIETE DE CONSOMMATION

CULTURE

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Books by Stuart Ewen