From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: <ul>
<li>New information on OpenType, font management utilities, font web sites, and interactive typography.</li> <li>An expanded?history of type and an updated glossary of key terms.</li> <li>Exercises throughout to help reinforce the concepts presented in the book.</li> <li>A wealth of tried-and-true as well as recently developed type tips.</li> <li>More in-depth type issues, including scaling logos.</li> </ul>
"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Type Rules!: The Designer's Guide to Professional Typography

Arts & Photography

Strizver, Ilene

Graphic Design

wiley

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, International Typeface Corporation 
"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress. This new Second Edition also includes three new features: <ul>
<li>Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques</li> <li>Type Tips—Expert tips and helpful hints that offer insightful details on covered topics</li> <li>Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world</li> </ul>

Type Rules!: The Designer's Guide To Professional Typography

John Wiley&Sons, Inc.

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Type Rules: The Designer's Guide to Professional Typography

This guide is for designers and non-professionals alike who want to use type to its fullest persuasive advantage.

Type Rules!

Clarence H. Benson

North Light Books

TypeTalk Volume 1: A Compendium of Typographic Advice for Creative Pros

CreativePro Network