Another Miami lawyer is trying to crack the book biz as a novelist. Ron Strauss, 59, who has represented Murph the Surf, singer Kenny Rogers and former Miami Dolphin Eugene Mercury Morris, just finished his first book, Rise, Desert Man. Story line: two assassins, one working for the Israelis, and the other working for the Arabs, face off after terrorists attack an Israel-bound passenger jet at the Rome airport, killing dozens and kidnapping an American general. (from the Miami Herald)

Rise, Desert Man

Literature & Fiction

Strauss, Ron

United States

Fithian Pr

Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers CEOs, CFOs, CMOs, investors, and other stakeholders to better understand and manage their firm's most valuable asset--their brands. Everyone who reads this book will develop a much deeper understanding of brands and brand equity, how they create meaning and value, and how they can be leveraged to improve long term financial performance. When a firm's values are in alignment with their brand's promise, value is created in the form of brand equity, and that brand equity can be leveraged to drive sustainable competitive advantage and superior financial performance. Measurement and brand performance tracking are key. The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a brand's strengths and weaknesses in the marketplace. Ron Strauss and Bill Neal each bring 35-plus years of in-the-trenches marketing and marketing research observations and experiences with some of the world's leading companies. Their ideas and concepts are new and powerful, and are sure to stimulate much thought and discussion on the part of practitioners, academics and students. Best of all, Neal and Strauss show the reader how to improve performance in a way that is understandable and actionable.

Value Creation: The Power of Brand Equity

Business & Money

Neal, William

Job Hunting & Careers

South-Western Educational Publishing and AMA

See the best price to sell, buy, or rent books by Strauss, Ron. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Strauss, Ron