Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.

Media Now: Understanding Media Culture And Technology, Looseleaf Version

Politics & Social Sciences

LAROSE, ROBERT

Straubhaar, Joseph D.

Social Sciences

Wadsworth Pub. Co.

Book by Straubhaar, Joseph D., Larose, Robert

Media Now: Communications Media in the Information Age

Computers & Technology

Media Now: Communication Media in Information Age

Humor & Entertainment

Thomson Learning

Videocassette Recorders in the Third World

Boyd, Douglas A.

Lent, John A.

Business & Money

Addison-Wesley Longman Ltd

World Television: From Global to Local

World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation.
Key Features
<ul>
<li>
Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization.</li>
<li>
Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going.</li>
<li>
Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. </li>
<li>
Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified.</li>
</ul>
Intended Audience
This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.

Television

Sage Publications, Inc.

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