The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

<p>Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas—fuel, convenience, and food—all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?<br>With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.</p>
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Business & Money

Stoeckel, Howard

Biography & History

Running Press Adult

Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel shares the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference and all it took was a little goose sense.

Wawa Way

Andelman, Bob

See the best price to sell, buy, or rent books by Stoeckel, Howard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stoeckel, Howard

See the best price to sell, buy, or rent books by Stoeckel, Howard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

Wawa Way