Communication and Gender (3rd Edition)

History

Cooper, Pamela J.

Stewart, Lea P.

Friedley, Sheryl A.

World

Gorsuch Scarisbrick Pub

A comprehensive look at human communication as a fundamental life process from the level of individual to organizations and society. Fourteen chapters cover: definitions and theories, the development of communication study, basic function, message reception and interpretation, verbal and nonverbal codes, the media, relationships, groups, organizations, cultures and societies, and public and mass communication. Annotation c. by Book News, Inc., Portland, Or.

Communication and Human Behavior (4th Edition)

Politics & Social Sciences

Ruben, Brent D.

Social Sciences

Allyn&Bacon

While progressing beyond mere stereotyping of male and female behavior, Communication and Gender examines how gender pervades the communication process in a variety of contexts. Exploring the complexities of gender communication in interpersonal relationships, the educational environment, the media, and the workplace, this book offers strategies that readers can use to examine their own communication behavior and to more fully understand the communication of others. Communication and Gender includes a solid foundation of theory and research, presented in a conversational and accessible style. By mixing equal amounts of theory and "real world" examples relevant to readers, Communication and Gender focuses on the communication process as it's experienced by an increasingly diverse population. For those looking to strengthen their communication skills.

Communication and Gender (4th Edition)

Stewart, Alan D.

Humor & Entertainment

Pearson

Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this new edition presumes that the study of communication in human affairs is a complex phenomenon with important and far-reaching effects. Employing a thorough description of a variety of approaches and using the cohering insights of systems theory, Communication and Human Behavior presents to students the broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic life process.

Communication And Human Behavior

Changing The Culture Of College Drinking: A Socially Situated Health Communication Campaign

Lederman and Stewart (The Center for Communication and Health Issues, Rutgers University) describe how they created a communication campaign designed to prevent dangerous drinking at their university campus, and give suggestions for implementing a similar campaign on other campuses. Their campaign, RU SURE, was named a model program in 2001 by the US Department of Education. The campaign combines social norms messages with interpersonally based experiential activities delivered by students to their peers. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign

Education & Teaching

Lederman, Linda C., Ph.D.

Schools & Teaching

Hampton Pr

Changing The Culture Of College Drinking: A Socially Situated Health Communication Campaign (Hampton Press Communication Series: Health Communication)

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