The small BIG: small changes that spark big influence

The small BIG: Small Changes that Spark Big Influence

Robert B. Cialdini

Steve J. Martin

Noah J. Goldstein

Profile

Small BIG

Profile Books, Ltd.

Influence at Work: Capture attention, connect with others, convince people to act: An Economist Edge book

Economist Books

<p>Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? "Yes!" is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularizing of "Does Anything Eats Wasps?" For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.</p>

Yes!: 50 secrets from the science of persuasion

Noah Goldstein

Biographies & Memoirs

Profile Books

Yes!: Andere ueberzeugen - 50 wissenschaftlich gesicherte Geheimrezepte

HUBER

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Books by Steve J. Martin