A guide to management skills in marketing. Three primary sections guide readers through the management functions of marketing. The first section, on planning, covers input into the company plan, information collection and forecasting, and assessing the ingredients of the "marketing mix". The second part discusses organizing, including not only structures but also the practical skills of delegating, objective setting, working with groups and communications. The last section, on controlling, covers profit responsibilities, cash-flow analysis, and the effectiveness of marketing expenditures.

Management skills in marketing

Business & Money

Stephen Morse

Economics

McGraw Publishing

Jawetz Melnick&Adelbergs Medical Microbiology 26/E

Karen C. Carroll

Geo. Brooks

Janet Butel

McGraw-Hill Professional

Resilient Participation: Saving the Human Project?

Simon Bell

Routledge

Sustainability Indicators: Measuring the Immeasurable?

Science Agriculture and Research: A Compromised Participation

Susannah Bolton

Eddie Arthur

William Buhler

Judy Mann

Measuring Sustainability: Learning from Doing

Indices and Indicators in Development

Taylor&Francis

Afro-Eurasia: Assessing Sustainability, Volume 9 of the Berkshire Encyclopedia of Sustainability, focuses on the geographic area where humans originated and first began to make use of the natural world - Earth's largest landmass, stretching from Portugal in the west across the steppes of Russia and south across Africa to the Cape of Good Hope. By examining the history of human expansion, as well as 21st century pressures to address ecosystem damage across the region, international scholars and regional experts weave sustainability into core curricular subjects. The interdisciplinary coverage includes national and regional environmental histories, as well as business and commerce, migration, educational institutions, law and government, and the lifestyles of diverse populations. The volume includes environmental coverage of places such as Lake Victoria, Lake Baikal, and the Danube River, as well as cities from Moscow and London to Nairobi and Cape Town.

Berkshire Encyclopedia of Sustainability Vol. 9: Afro-Eurasia: Assessing Sustainability

Louis Kotzé

Berkshire Publishing Group

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Books by Stephen Morse