Political advertising on television represents a form of persuasion scarcely thirty years old. Already, however, the short thirty-to-sixty-second political commercial, or polispot, has developed both distinct rhetorical modes and distinct visual styles. The polispot has also grown to dominate political campaigns in this country, especially in the large states and in national presidential elections. For example, of the $29 million in federally allotted campaign funds spent by Ronald Reagan and Jimmy Carter in 1980, fully half went into political advertising, mainly on television.  The Spot is a rich, provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the Reagan advertising and marketing campaign of 1980 (and, prospectively, of 1984). It discusses such famous—and infamous—examples of political television advertising as Richard Nixon's "Checkers," Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series.  The book contains interviews of the chief media practitioners and political marketers and analyzes the effects of their handiwork on the outcome of campaigns. Scores of storyboards and illustrations from key campaigns are also analyzed, each according to the authors' pioneering typology of the five polispot rhetorical modes.

The Spot: The Rise of Political Advertising on Television

Business & Money

Edwin Diamond

Stephen Bates

Marketing & Sales

MIT Press]

Spot: The Rise of Political Advertising on Television

Book 9781910400883

History

Europe

<p>1,800 years of power plays, ritual, tradition and intrigue. What’s next for the world’s most enduring monarchy?Amidst the turbulence and invasions, upheaval and dissent that characterise British history, one thing has remained remarkably stable – Britain’s Crown. Of all the world’s forty-two monarchies, the British monarchy remains the most famous, perhaps even in countries with kings and queens of their own. Is this legacy a result of the continuity of traditions or the Crown’s ability to adapt?In this sprightly account of the Crown and its remarkable, enduring power, former royal correspondent Stephen Bates provides dazzling insights into royal custom and ritual, whilst depicting with compassion and wit the individuals behind the myth. Delving equally into personality and policy, this book reveals the historical power struggles and concessions that have shaped the monarchy of today.As Britain mourns the end of the seventy-year reign of Queen Elizabeth II and welcomes Charles III as its new king, questions about the Crown, its character and survival inevitably What might the future hold for the world’s most popular monarchy?</p>

The Shortest History of the Crown

Old Street Publishing

The Shortest History Of The Crown

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Books by Stephen Bates