A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.

Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community

Business & Money

Steckel, Richard

Simmons, Robin

Management & Leadership

Dutton

Developed from case studies and survey research, this book provides the information necessary to ensure a sound investment of time, talent, and money in nonprofits worthy of support. Includes hands-on tool-kits and checklists.

In Search of America's Best Nonprofits

Lehman, Jennifer

Business Development & Entrepreneurship

Jossey-Bass

Cancer Diagnosis: New Concepts and Techniques

Medical Books

Grune Stratton

When FILTHY RICH was first published in 1989, there were close to one million nonprofit organizations competing for cash to fund projects. Today, that number has more than doubled, and the competition for funding is as fierce as ever. While nonprofits' philanthropical outlook may distinguish them from their for-profit counterparts, they still have to keep an eye on the bottom line if they are to keep their projects funded and successful. In this revised and updated guide to running a nonprofit, Dr. Richard Steckel explains that, just like the most visionary venture capitalist, nonprofits must channel their dreams of grandeur into a goal-oriented, entrepreneurial organization. Follow Dr. Steckel's realistic, step-by-step plan to develop a strong vision, get your message heard, and make money to keep your nonprofit alive!

Filthy Rich: And Other Non-Profit Fantasies

Job Hunting & Careers

Ten Speed Press+

Essential strategies to show companies how to partner with nonprofits -- and make money.

Making Money While Making a Difference: How to Profit with a Nonprofit Partner

Simons, Jeffrey

Simons, Robin

Tanen, Norman

Business Culture

High Tide Press

An inspiring journey around the world in brilliant photographs and wise words ? the perfect gift book for children or adults. With wisdom from more than 400 children and adults including Tom Hanks, Walter Cronkite and Jane Goodall, Wise at Heart will spark conversation and encourage discussions around the dinner table and in the classroom about the important things in life. Parents, grandparents and other caring adults will want to share this beautiful book and their own wisdom with the children around them. As part of the Milestones Project (milestonesproject.com) ? a globally roving photography exhibit and international movement ? Wise at Heart celebrates childhood and speaks to the universal truth that we are all connected.

Wise at Heart: Children and Adults Share Words of Wisdom

Children's Books

Hartman, Brody

Steckel, Michele

Education & Reference

Kids Can Press

This kid-friendly exploration of faith provides a superb overview of Buddhism, Christianity, Hinduism, Islam and Judaism. Young readers will learn about different aspects of each religion, including historical origins and beliefs, holy texts, religious clothing and places of worship. They will also find out about the values, customs and symbols all five religions share, such as the golden rule, charity, prayer and candles. Straightforward, simple text makes the content interesting and accessible, as do the vivid photos of children around the world. Parents and teachers will find Faith an invaluable tool for teaching youngsters tolerance and respect for people of different beliefs.

Faith: Five Religions and What They Share

Arts, Music & Photography

Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash: 2nd Edition

Lengsfelder, Peter

Finance

In this new board books series from the creators of The Milestones Project, toddlers can see pictures of other children from around the world engaged in their first and second birthdays. What a happy way to cultivate an early sense of empathy! Includes photos of children from Canada, New Zealand, South Africa, Peru, Turkey, Mexico, the Philippines, and the United States. Next up--books on teeth and movement CHEW ON THIS! and MOVE IT!

Happy Birthday!

TRICYCLE PRESS +^

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Books by Steckel, Richard