This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio. * Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.

Electronic Media Management

Business & Money

Pringle, Peter

Starr, Michael F

McCavitt, William

Industries

Focal Press

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University. This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web. This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations. New edition, reflecting new regulations and policies since the Telecommunications Act of 1996 New coverage of the Internet and World Wide Web and their impact on broadcasting Extensively updated to reflect the impact of the new digital technology

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Computers & Technology

Networking & Cloud Computing

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Electronic Media Management, Revised

Economics

Routledge

When people think of a corporation they don’t think of its board members, they think of its powerful, charismatic public face. For Starr Broadcasting, that leader was William F. Buckley, Jr., a bestselling writer and popular conservative commentator. The men behind him were Peter and Michael Starr, Buckley’s protégés from childhood, the innovative creators and loyal heads of Starr Broadcasting, Buckley’s cash cow. For a decade the Starr brothers worked faithfully to make the company profitable and an industry leader, until Buckley arranged their ousting for his own gain, a betrayal that Peter never recovered from. Decades after his brother’s untimely death, Michael Starr breaks his silence to set the record straight. Part memoir, part history, and part personal profile, What a “Friend” We Had in Bill tells a story truly unknown until now.

What a "Friend" We Had in Bill: William F. Buckley, Jr. and the Rise, Betrayal, and Fall of Starr Broadcasting

Biographies & Memoirs

Memoirs

Stroud & Hall Publishing

See the best price to sell, buy, or rent books by Starr, Michael F. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Starr, Michael F

See the best price to sell, buy, or rent books by Starr, Michael F. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Electronic Media Management

Electronic Media Management

Electronic Media Management

Electronic Media Management, Revised

What a "Friend" We Had in Bill: William F. Buckley, Jr. and the Rise, Betrayal, and Fall of Starr Broadcasting