Inside the Minds: Textbook Marketing is the most authoritative book ever written on the essentials of marketing, for the business professional. Featuring Marketing Chairs from some of the nation's leading Business Schools, these pages brim with insights from those at the height of their profession, who have each contributed chapters akin to objective, experience-related, white papers or essays on the core issues of marketing, to make for an overarching as well as in-depth presentation of the fundamentals - the unspoken rules and the important issues for the future. From the history of marketing matters to the key concepts that help to govern the ways in which business operates today, this book pulls readers through all facets of marketing strategy from beginning to end. The different niches represented and the varied perspectives presented, enable readers to really get inside the great academic minds of marketing as they go back to basics in a must-read for every business professional.

Textbook Marketing: Leading Marketing Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Marketing (Inside the Minds Series)

Business & Money

Staff, Aspatore Books

Marketing & Sales

Aspatore Books

Like so many others, venture capital has too, become a truly global business. This title explores the intricacies of VC deals industry by industry, country by country and region by region. From what venture capitalists look for in Japan to the components of a sound private equity investment in Germany, from the makings of a great "idea" in the UK to how to close a deal in Israel, authors articulate the finer points around venture investing now and what will hold true into the future. Managing and Senior Partners representing firms throughout Europe, Asia, the Middle East, the Americas and beyond, offer a comprehensive and cohesive overview of the factors and influences that drive venture investing in their country and what they look for, on a global scale. With case studies, sample supporting documents and a wealth of informed opinions, this book provides an insider’s look at a truly broad and critically important international business. Sample topics include (this is only a partial Table of Contents): UN Foundation - Role &amp; Magnitude International Venture Capital: The Role of Start-Up Financing in the United States, Europe, and Asia Building Venture Capital Industries: Understanding the U.S. and Israeli Experience Collateral Damage: The Venture Capital Outlook and Potential "No Growth" Economic Future You Say Potato, I Say Pomme de Terre (A Primer on Global Venturing) The U.S. Model: Structuring Venture Capital and PE Investments Venture Capital Industries in East Asia How Does Venture Capital Work? The Origins of Venture Capital as an Institution The History of Venture Capital in Asia Japan / Korea The Chinese Island States Taiwan Hong Kong Singapore China The Globalization of the Asian Venture Capital Industry Institutional Issues in Asian Venture Capital After the Crash Future Prospects for Venture Capital in East Asia National Venture Capital Pools in Asia Distribution of Investments by Industries Sources of Venture Capital Commitments Investment Preferences of Taiwanese and Japanese Venture Capital Firms Import and Export of Venture Capital for Various Asian Nations New NASDAQ-like Stock Markets in Asia Global Venture Capital Associations Global Venture Capital Associations (sorted by region) Spanish Private Equity: Survey of Private Equity in Spain Canadian Private Equity: Advantages and Disadvantages of Incorporating in Canada Indian Private Equity: 'Venturing' into India-A Legal and Structural Overview Indian Private Equity: Shareholders' Agreement--Enforceability Issues Taiwan: History of its Venture Capital Market Taiwan: Venture Capital Overview German Private Equity: Restructuring "Germany Inc.": Company &amp; Takeover Law Reform in Germany &amp; EU German Private Equity: Trouble in the Tranches, An Update on the German VC Market German Private Equity: Taxation of Private Equity Funds in Germany German Private Equity: 2004 Investment Modernisation Act Proposed United Kingdom: Recent Developments in UK Law Regarding Private Equity UK: The impact of recent UK tax changes on carried interest and manager shares (Overview) UK: Finance Act 2003 Schedule 22, Impact On Earn-Outs &amp; Ratchet Deals UK: Taxation of UK Companies--Founders Sing the Blues UK Tax Law: Venture Backed Companies Seek Relief British Venture Capital Assn.: 2004 Budget Submission BVCA Proposal: Attachment addressing Private Equity/Venture Capital Reforms UK: Limited Liability Partnerships--Uses in Venture Capital Transactions UK: Inland Revenue and the BVCA--Commentary on the July 2003 MOU UK: Two Safe Harbours--A Passage to Get CGT Treatment for Management Equity Interests UK: Management Equity in Venture Backed Companies UK: Limited Partnership Terms Survey 2002 UK: Raising Money From Individuals in the UK UK: Guide to R&amp;D Tax Credits in the U.K. UK Tax Reform UK: ENTERPRISE CAPITAL FUNDS-THE UK'S SBIC Survey: Private Equity in Israel Israel: Analysis of (and Comparison to U.S.) Legal Terms of Venture Financings (3Q-4Q 2003) EU Private Equity: Financing Private Equity Deals (SJ Berwin) EU Private Equity: The Delaware Flip-Basics of Re-incorporating in the U.S. EU: Impact on Private Equity of Consolidated Accounting (International Accounting Standards) EU Private Equity: European Public to Privates--A Fair Deal for Shareholders? EU Private Equity: European Public to Privates--Raising the Bar EU Private Equity: European Tax Environment 2004 EU Private Equity: A Single European Fund Structure? EU Private Equity: European Buyout and Merger Control EU Private Equity: The Basel Committee and Capital Requirements EU Private Equity: Accounting for Share Options under IAS French Private Equity: PE Fund Regulation French Private Equity: NEW INVESTMENT ADVISER REGULATION IN FRANCE French Private Equity: Stimulating Investment in French Startups French Private Equity: Tax Treaties--Avoiding Double Taxation

The Global Venture Capital Handbook An International Look at Deal Structure, Legal Agreements, Term Sheets, and the Intricacies of VC in All Major Markets

Finance

Provides articles by leading investment bankers from such firms as Merrill Lynch, Citigroup, and Deutsche Bank on how to become successful and rise to the top of the profession.

Become an Investment Banker (Bigwig Briefs)

Job Hunting & Careers

Bigwig Briefs: Golden Rules for Advertisers includes knowledge excerpts from CEOs/Managing Partners from firms such as Interpublic Group, Young & Rubicam, Saatchi & Saatchi, Leo Burnett and more on the tricks of the advertising trade and the golden rules to advertising success. These leading advertisers reveal the secrets to managing client relationships, motivating others, teamwork, getting noticed, developing your "special" advertising skills, advertising leadership, keeping your edge as an advertiser and other important topics. A timeless classic that should be on the bookshelf of every advertiser, this book is a critical read for every level advertiser, marketer, public relations professional and anyone else interested in advertising or learning to add the golden rules of advertising to their arsenal of skills.

Bigwig Briefs Golden Rules for Advertisers

Inside the Minds: The Business of Museums is an authoritative, insider’s perspective on the ins and outs of operating a museum and the future of the industry, on a global scale. Featuring Executive Directors representing some of the world’s leading museums, this book provides a broad, yet comprehensive overview of both the current and future shape of the industry. Discussing financial issues such as managing budgets, acquiring funding and implementing blockbuster exhibitions, as well as artistic matters like developing and changing the content and placement of exhibitions, authors raise critical points around the business and offer indispensable advice for success. From the capabilities and characteristics of the successful museum director to the experts’ own definitions of exhibitions that engage audiences, effective marketing strategies that boost attendance and profit, and meaningful vision statements that serve the museum’s ideals as well as the public’s interests, authors explore all facets of the business - beginning to end. From the processes involved in choosing and employing the right people, to attending to the details that transform a museum visit into a memorable experience, these visionaries articulate the finer points around museums now, and what will hold true into the future. Topics range from university to children’s museums and traverse the art, history and culture of diverse regions and communities. The niches represented and the breadth of perspectives presented provide readers with valuable insight and expose them to the inner workings of some of today’s great minds as experts offer up their thoughts regarding an endlessly demanding and highly rewarding industry.

Inside the Minds: The Business of Museums--Industry Leaders from The Flint Institute of Arts, University of Virginia Art Museum, and Adams Museum and ... and Critical Components for Success

Management Brainstormers™ question blocks and idea-development worksheets are designed by leading C-Level (CEO, CTO, CFO, CMO, Partner) executives as the most efficient way to generate new ideas, develop them, and then execute and bring those ideas to fruition. Too many ideas vanish on pieces of scratch paper or don’t even make it to paper before getting lost among the myriad thoughts in a person’s mind. Brainstormers™ are an effective way to stimulate your mind to think in new ways and to centralize your ideas, whether for an entirely new product or service, a way to increase efficiencies, profits, or internal teamwork, or even just a way to do something differently. Start collecting your thoughts by answering the questions on the lined pages of your Brainstormers journal today!

Management Brainstormers: A Planning & Brainstorming Workbook Featuring Over 50 Business Questions That Every Professional Should be Prepared to Answer

Staff, Aspatore.com

Reference

Never has ethical business conduct received as much attention and focus as it does at present, in the wake of the far-reaching financial and societal effects of the dramatic collapses that have thundered through Corporate America. Whether your company is private, publicly-held, works with the government – either contractually or through direct regulation – the establishment, communication and enforcement of a comprehensive set of ethical rules for business conduct within your organization is essential for conducting business now, and into the future. As corporate culture is ever evolving, a trend that will only accelerate in the future, and as ethics plays a central role in many decisions that employees make, it is now more important than ever to implement a corporate code of conduct for your workforce. Such a code will serve to set forth important ground rules, enabling employees to react responsibly to both legal and ethical dilemmas in a consistent manner, throughout an organization. Written by leading privacy lawyer Steven Barth of Foley &amp; Lardner, this book will help you to establish a set of comprehensive and enforceable company-wide business behavioral rules that will govern such decisions for your employees. A corporate culture, generated under this ethical scope, will keep your company’s vision in line with the law and even limit your liability exposure, should an ethical lapse occur. Use this book to establish fundamental rules and standards for your employees to serve as a roadmap for navigating the legal, ethical and moral dilemmas they face on a daily basis, in the ordinary course of conducting business. The book also includes the codes of conduct from Coca-Cola (as an exemplary model) and from Enron (as a poor model).

Corporate Ethics: How to Update or Develop Your Ethics Code so That it is in Compliance With the New Laws of Corporate Responsibility

Barth, Steven R.

Biography & History

Inside the Minds: The Art & Science of Environmental Law is an authoritative, insider's perspective on the laws which govern the environment, the essential capabilities of the successful practitioner, and the future of this legal discipline, on a global scale. Featuring Department Heads, Group Chairs, and Leading Partners, all representing some of the nation's top firms, this book provides a broad, yet comprehensive overview of the practice area, discussing the current shape and future state of environmental regulation, from the founding doctrines, to the pivotal cases of today. With a detailed explanation of the governing statutes of environmental law and key strategies for success, addressing the most important issues facing the environment today, these authorities offer practical and adaptable strategies for any organization to achieve true environmental awareness. From the steps involved in counseling clients and handling negotiations, to tactics around keeping up to date with the latest technological advances and ever changing laws, these authors articulate the finer points around environmental law now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today as experts offer up their thoughts around the keys to success within this fascinating practice area.

Inside the Minds: The Art & Science of Environmental Law--Industry Insiders on Regulating, Protecting, & Conserving Our Surroundings

Industries

Inside the Minds: The Business of Architecture is an authoritative, insider's perspective on the ins and outs of architecture and the future of the industry, on a global scale. Featuring Chairmen, Presidents, and CEOs, all representing some of the top architectural firms across the world, this book provides a broad, yet comprehensive overview of the current shape and future state of this dynamic industry, where art and science intersect. As they raise critical points around the sheer impact of architecture on everyday life and throughout all facets of society, these authorities dissect the architectural process from concept to construction, offering proven strategies for keeping up to date with the latest technological advances. From the processes involved in attracting new clients, to developing and implementing building plans, discussing the essentiality of meeting and exceeding customer needs and constantly striving for innovation, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts explore in detail what it takes to secure long-term success in this fascinating industry – where creativity along with inspiration can turn a vision into reality.

Inside the Minds: The Business of Architecture--Leading Executives from NBBJ, Kohn Pederson Fox, Ellerbe Becket & More on Best Practices & Key ... Design, Composition, & Management

Arts & Photography

Architecture

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. 
Chapters Include: 
Michael Benson, Senior Vice-President, Marketing, ABC Primetime Entertainment – "Creating a Successful Brand in Broadcast"; John Partilla, President, Global Marketing, Time Warner – "Strategies for Global Marketing"; Siisi Adu-Gyamfi, Vice-President, Marketing, Eaton Corporation – "Avoiding Landmines and Gaining Valuable Customers"; Joseph Tripodi, Senior Vice President &amp; Chief Marketing Office, Allstate Insurance Company – " CMO: Providing the Consumer a Seat in the Boardroom"; Ian Beavis, Senior Vice President, Marketing &amp; Public Relations, Mitsubishi Motors – "Connecting with Consumer Needs"; Jacqueline Rhinehart-Watley, Senior Vice President, Marketing, Universal - Motown Records – " Establishing a Successful Brand "; John P. Giere, Chief Marketing Officer, Lucent Technologies –" Structuring Talent to Deliver Successful Marketing Campaigns"; Marci Kleinsasser, Vice President, Marketing &amp; Communications, Coverall Cleaning Concepts – "Driving Innovation in Marketing"; Paul A. Sellers, Executive Director, Marketing Division, Hyundai Motor America – "Impacting Finances and Recognizing Growth Areas"; Stephen Quinn, Chief Marketing Officer, Frito-Lay Division of PepsiCo – "Delivering Value and Driving Growth"; Steven Settelmayer, Vice President, Sales &amp; Marketing, Neff Rental – "Managing Relationships and Staying Consumer-Focused"; Bruce Eskowitz, President &amp; CEO, Clear Channel Entertainment Properties –" Marketing Live Entertainment"; Alison Jones, Senior Vice President, Marketing, Patelco Credit Union – "A Path to Success"; Don C. Burkman, Vice President of WW Sales, Customer Service, Marketing and Strategy, SCP Global Technologies – "Goal-Oriented Strategies to Maximize Success"; Ed Whitehead, Chief Marketing Officer, Lands' End – "Adding Value and Understanding CRM in the Retail Industry."

CMO Leadership Strategies: Top Executives from ABC, Time Warner, and more on Creating & Delivering Successful Marketing Campaigns That Impact the Bottom Line (Inside the Minds)

Management & Leadership

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