The Heritage of Rhetorical Theory

Reference

Sproule, J. MIchael

Words, Language & Grammar

Mcgraw-Hill College

Argument: Language and its influence

Foreign Language Study & Reference

McGraw=Hill

Democratic Vernaculars: Rhetorics of Reading, Writing, Speaking, and Criticism since the Enlightenment

Democratic Vernaculars is a comprehensive, culturally inclusive, and thematically unified history of the communicative, audience-centered rhetorical vernacular that occupies the "middle range" of English, bounded on the one side by expressive structure (grammar and linguistics) and on the other by aesthetics (literature). Broadening the history of rhetoric by considering a vast collection of vernacular resources such as elementary grammars and readers, popular guidebooks, textbooks, and rhetorical treatises, this book advances the history of the rhetorical theory and pedagogy since the 17th century by examining ways in which diverse vectors of the rhetorical vernacular coalesced to produce an English language sufficiently idiomatic for practical social exchange while being, at the same time, suitable for higher literary, scholarly, and cultural pursuits. Democratic Vernaculars is essential reading for scholars in rhetoric and the histories of language and education, and can serve as a text for upper-division undergraduate and graduate courses in rhetoric.

History

Europe

Routledge

Propaganda and Democracy: The American Experience of Media and Mass Persuasion (Cambridge Studies in the History of Mass Communication)

This is the first comprehensive study on the relationship of propaganda to participatory democracy in the United States during the twentieth century. The Muckrackers were the first critics to question whether the standard practices of communications industries, such as advertising and public relations, undermined the ability of citizens to gather enough reliable information in order to participate meaningfully in society. The communications industry has countered that propaganda merely circulates socially useful information in an efficient manner and further, that propaganda is harmless to democracy because of competition and professional codes. This study critically examines these various schools of thought in an effort to determine and understand the contribution and effects of propaganda in a democratic society.

Cambridge University Press

Politics & Social Sciences

Social Sciences

Speechmaking: An Introduction to Rhetorical Competence

Business & Money

William C Brown Pub

A postmodern framework, reflected in the second edition subtitle, brings together different traditions and patterns of communication from world wide oral rhetorics to today's speeches. Students learn to draw upon these resources help to develop their own communicative voice. Concepts and skills are demonstrated by extensive research (800 critical, historical, and empirical studies) and hundreds of contemporary and historical examples.

Speechmaking: Rhetorical Competence in a Postmodern World

McGraw-Hill Humanities/Social Sciences/Languages

Golden, James L., Berquist, Goodwin F., Coleman, William E., Sproule, J. Michael

Rhetoric of Western Thought

Golden, James L.

Berquist, Goodwin F.

Coleman, William E.

Kendall/Hunt Publishing Company

Channels of Propaganda

Channels of Propaganda [paperback] Sproule, J. Michael [Oct 01, 1994]

Eric Clearinghouse on Reading

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Books by Sproule, J. MIchael