A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety of other PR projects.

The Public Relations Writer's Handbook

Aronson, Merry

Spetner, Don

Reference

Jossey-Bass

The first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry. A second edition will launch it even further, with the added expertise of seasoned PR writer, Carol Ames, and brand new chapters on digital media and email. Most books in the public relations writing category are sorely outdated, failing to examine the changes of electronic media. The authors are working on a substantive revision of the book, examining every chapater through the lens of the 'digitial age.' Chapters will include: 
-Public Relations Goes Digital with 100% New Information -Mulitmedia Presentations- 100% New -External Communications- 80% New -Internal Communications- 90% New -Crisis Communication &amp; Official Statements- 95% New -A thoroughly updated appendix, including an entirely new grammar and style checklist.

Business & Money

Ames, Carol

Marketing & Sales

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

The Public Relations Writer's Handbook: The Digital Age

See the best price to sell, buy, or rent books by Spetner, Don. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Spetner, Don

See the best price to sell, buy, or rent books by Spetner, Don. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Public Relations Writer's Handbook

The Public Relations Writer's Handbook

The Public Relations Writer's Handbook: The Digital Age