Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.

Tourism Analysis : A Handbook (2nd Edition)

Business & Money

Smith, Stephen L. J.

Economics

Routledge

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understanding, managing, and conducting research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing - reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent, real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis, and Geographic Information Systems (GIS) - retains the approachable, personal writing style of the previous edition. Incorporating an increased use of handy, pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants, and managers.

Practical Tourism Research (CABI Tourism Texts)

Industries

CABI

Tourism

Fully revised Tourism, second edition. covers aspects of tourism from a modern perspective, providing students with a range of theoretical and research-based explanations, supported by examples, case studies and unique insights from industry representatives. The many facets of tourism management are presented in a style that is as relevant for first year students as it is for postgraduate students; offering introductory definitions and detailed discussions of contemporary issues recognizing current teaching practice around the world. Covering topics such as policy and planning, heritage management, leisure management, event management and hospitality management, the book tackles the practical elements of academic tourism such as infrastructure management and economic development, together with other important contemporary issues such as sustainable development and post tourists.

Lück, Michael

ROBINSON, PETER

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

Practical Tourism Research [OP] (Tourism Studies)

See the best price to sell, buy, or rent books by Smith, Stephen L. J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Smith, Stephen L. J.

See the best price to sell, buy, or rent books by Smith, Stephen L. J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Tourism Analysis : A Handbook (2nd Edition)

Practical Tourism Research (CABI Tourism Texts)

Tourism

Tourism

Practical Tourism Research [OP] (Tourism Studies)