<p>2018 edition: How to build the perfect digital marketing plan that boosts results. PR Smith's SOSTAC® Planning Framework can be learned in 3 minutes and applied, immediately, to any plan (business plan, marketing plan. digital marketing plan, integrated marketing plan, even your own life plan). Voted in the Top 3 Marketing Models worldwide by the Chartered Institute Of Marketing’s Centenary Poll, the SOSTAC® Planning System is used by both blue chips and start-ups because of its crystal clear simple, logical structure. SOSTAC® delivers a reassuring sense of order, as it reduces the chaos of information overload and structures a plan into a focussed set of tactics and actions driven by a carefully structured strategy, built from focused analysis and crystal clear objectives. Many organisations use it also to pitch for business, since it gives a reassuring sense of order to what might have been an unnecessarily complex proposition. That’s why professionals use it all over the world. Here’s what some say: “Essential reading and an invaluable reference guide” Institute of Direct and Digital Marketing “A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global “Highly acclaimed planning system - even for experienced digital marketers” David Green, Head of Global Digital Marketing, KPMG “Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights Chapters: Situation Analysis (where are we now) Objectives (where do we want to go) Strategy (how do we get there) Tactics (the details of strategy, marketing mix etc.) Action (who does what, when &amp; how) Control (are we getting there, metrics: daily/monthly) Learn it in 3 minutes and master it with practise. V4.0 2018 Update</p>

SOSTAC(r) Guide To Your Perfect Digital Marketing PLan: save time save money with a crystal clear plan

Business & Money

Smith, Mr P R

Marketing & Sales

PR Smith

<p>2021 Edition (V7) of PR Smith’s popular SOSTAC® planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC® Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation, Martech Spine v Martech Stack, Why Digital Transformation fails, Stakeholder Marketing, Automated Journeys, Voice Search and we introduced the fourth 'M' the fourth key resource. The SOSTAC® planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential ‘Digital Marketing Excellence’ (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC® Guide has achieved more than 1,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . What Experts Say About This Book “Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you a simple framework to put that right.” Dave Chaffey, CEO Smart Insights“"A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Globa"This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans." IDM SOSTAC® Certified Planners online portal is now open for those that want to become SOSTAC® Certified Planners. Visit https://www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple-choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC® Certified Planner certificate. See https://www.PRSmith.org/SOSTAC for more or just go directly to https://www.SOSTAC.org</p>

SOSTAC(r) Guide To Your Perfect Digital Marketing Plan

See the best price to sell, buy, or rent books by Smith, Mr P R. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Smith, Mr P R

See the best price to sell, buy, or rent books by Smith, Mr P R. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

SOSTAC(r) Guide To Your Perfect Digital Marketing PLan: save time save money with a crystal clear plan

SOSTAC(r) Guide To Your Perfect Digital Marketing Plan