This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.

Business Strategy

Smith, John Grieve

Business & Money

Blackwell Pub.

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Books by Smith, John Grieve

See the best price to sell, buy, or rent books by Smith, John Grieve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business Strategy