Presidential Campaign Communication: The Quest for the White House

Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities. The book highlights three major areas:  Presidential Campaigns as Communication – A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media. Stages of the Campaign for the White House – Presidential campaigns evolve through identifiable stages – from surfacing through the primaries and nomination to resolution in the Electoral College. Each stage presents a different set of communication dynamics and challenges for the participants, and different ways for observers to understand the progress being made. Modes of Presidential Campaign Communication. – Laws and rules, political debates, campaign speeches, advertising, news coverage, email and "You Tube" provide political actors with a variety of ways to shape the campaign's evolution.  Written with verve and clarity, and illustrated with varied examples including the 2008 campaigns, Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.

Politics & Social Sciences

Smith, Craig Allen

Social Sciences

Polity

Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities. 
The book highlights three major areas: <ul>
<li>Presidential Campaigns as Communication – A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media.</li> <li>Stages of the Campaign for the White House – Presidential campaigns evolve through identifiable stages – from surfacing through the primaries and nomination to resolution in the Electoral College. Each stage presents a different set of communication dynamics and challenges for the participants, and different ways for observers to understand the progress being made.</li> <li>Modes of Presidential Campaign Communication. – Laws and rules, political debates, campaign speeches, advertising, news coverage, email and "You Tube" provide political actors with a variety of ways to shape the campaign's evolution.</li> </ul>
Written with verve and clarity, and illustrated with varied examples including the 2008 campaigns, Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.

Polity Press

For two decades, readers have navigated the approaches, theories, and controversies surrounding social movements with the thought-provoking guidance of Stewart, Smith, and Denton. In the Fourth Edition, the authors continue their synthesis, application, and extension of social movement persuasion. The new edition includes a chapter on identification and polarization and one on argument from conspiracy. The other chapters have been thoroughly updated and reorganized to emphasize the functions of persuasive acts and the symbolism created by movement members to explain their perspectives. Many examples are drawn from recent movements such as animal rights, militias, the religious right, and resistance to the globalization of the economy and production. The use of the Internet by movements provides yet another resource for projecting a particular worldview and another window for the study of social movements.

Persuasion and Social Movements

Stewart, Charles J.

Denton, Robert E.

Waveland Pr Inc.

Reference

Denton, Jr., Robert E.

Words, Language & Grammar

See the best price to sell, buy, or rent books by Smith, Craig Allen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Smith, Craig Allen