Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.
It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.
For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.
May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.Give your writing skills an instant upgradeIn this short book, you’ll learn:
<ul>
<li>Simple techniques to turn your dull-as-dishwater business marketing into “can’t resist” copy – even if you don’t think of yourself as a “good writer.”</li>
<li>How to make price irrelevant and be the only choice for your ideal customer – by changing nothing except your copywriting.</li>
<li>The business writing “rules” you should revel in breaking.</li>
<li>Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). </li>
<li>The easily avoidable mistakes that are turning your customers off – even if they don’t know it.</li>
<li>A simple framework to help you blast through writer’s block and know exactly what to say in any piece of writing.</li>
<li>How to “read your customers’ minds,” and get them looking for reasons to buy from you.</li>
</ul>Who is this book for?<ul>
<li>Business owners looking to breathe more life into their website, content marketing or sales materials.</li>
<li>Employees who want to gain a new skill and have more impact in their work.</li>
<li>Anyone who has something great to offer – but is struggling to get the message across.</li>
</ul>

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

Business & Money

Slade, Mish

Marketing & Sales

Team Incredible Publishing

A fun, info-packed read to turn your travel from “panicked” to “pro” 
It’s an amazing privilege to be able to zip all over the planet. But the process of travel can be exhausting, panic-inducing and complicated – even when you do it all the time. Perplexing flight options, overpriced accommodation and dragging a wobbly-wheeled suitcase through an awful airport are enough to take the gloss off even the funnest of trips. It doesn’t have to be that way: Travel Like A Pro is an entertaining, practical guide to becoming effortlessly mobile. With road-tested tips on everything from packing and flights to visas and insurance – and countless links to extra recommendations and resources – it’s for anyone who wants to skip the stress and glide through their globetrotting life. In the book you’ll learn: <ul>
<li>What you should always take with you, and what’s really not worth the extra weight</li> <li>How to protect yourself, and your stuff, with the right insurance</li> <li>A system for booking the cheapest flights – without being forced into indirect routes and layovers, or having the experience take over your life</li> <li>Handy hints for surviving the airport and hacking carry-on baggage allowances</li> <li>Where to find the very best travel gear</li> <li>Which handy websites will make your trips a triumph</li> </ul>
This book isn’t about “seeing the world on $50 a day”. It’s for people who want to get there and get sorted – minus the aggravation and confusion that plague most people who just take a couple of trips a year. With practical advice, plenty of jokes and over a hundred links to extra resources and material, Travel Like A Pro is the perfect travel companion for digital nomads, frequent travellers and anyone who wants to see the world but get the hell on with it. Scroll to the top of the page and click “Look Inside” for a preview!

Travel Like A Pro: Road-Tested Tips for Digital Nomads and Frequent Travelers

Travel

Specialty Travel

CreateSpace Independent Publishing Platform

All around the world, thousands of people are ditching the office and taking their working life on the road... Freelancers are packing up their laptops and setting up shop in Thai cafes and Spanish coworking spaces, while entire companies are realising that they can slash their costs and have happier employees by allowing them to work from wherever they want. Being able to see the world outside of a two-week vacation is pretty great, but it's not just about the travel. It's about doing away with all the constraints of office life – the commute, the cubicle, the bad coffee – and finding freedom in a more flexible way of working and living. Travel While You Work is your guide to how you can make this transition too – whether you're a freelancer or the head of your own company. Over the course of over 300 pages, you'll learn:   The art of getting down to work fast in a new environment How to stay productive despite the hassles and distractions of travel Essential information about currencies and payments – including cross-currency payments Tips, tools and important principles for communicating with clients abroad A system for reliably hiring the best contractors and employees without meeting them in person How to manage a team when you're all in different locations  ... And everything else you need to make "out of office" your permanent reality.  Travel While You Work also contains interviews with 13 very different business owners and freelancers – everyone from a management consultant to a circus school owner – sharing their tips for how they make their business work from anywhere in the world. PLUS interviews with three travelling families who successfully balance entrepreneurship and education along with a life of travel. This book won't teach you how to start a business, or what business you should start. But if you want to take an existing business mobile (whether as a solo freelancer or the head of your own company), Travel While You Work will give you all the inspiration, resources and practical guidance you need.

Travel While You Work: The Ultimate Guide to Running a Business from Anywhere

Management & Leadership

Createspace Independent Pub

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Books by Slade, Mish