In theory, bumblebees should not be able to fly, but they do. Because they have to. But people, no matter how smart or how skilled they might be, do not always get off the ground. We are all born with common sense, but we don't always — or often — use it. Must we drift without direction the rest of our lives? Are we doomed if we seem incapable of using our common sense? No, says bestselling author and professional speaker Barry Siskind. In Bumblebees Can't Fly, he shows you how to develop and follow his Seven Strategies of Common Sense. After mastering these simple yet shrewd strategies, you will begin to make more confident decisions, improve your foresight, listen to the wisdom already deep within you — and fly, like the bumblebees!

Bumblebees Can't Fly: 7 Simple Strategies for Making the Impossible Possible

Business & Money

Siskind, Barry

Business Development & Entrepreneurship

John Wiley&Sons, Inc.

There is nothing so inspiring as the sight of an eagle, soaring magnificently in the sky. But down here on the earth, with our doubts, debts, worries and woes, it’s hard to imagine being so confident, so carefree. There’s always a new obstacle in our way — and we’re not even sure that we’re on the right path to begin with! 
Must we keep chasing after a goal that never seems any closer? Are we fated to live uncertain, unsatisfying lives? No, says bestselling author and professional speaker Barry Siskind. In Eagles Must Soar, he shows you how you can live a life with certainty through seven simple strategies. With each strategy, you’ll move closer and closer to a life free from worry — the life you are meant to live. With moving anecdotes and plainspoken insight, Siskind will take you on an amazing journey to your true potential. Soon, you’ll spread your wings and soar — the sky’s the limit!

Eagles Must Soar: 7 Simple Strategies for Living a Life With Certainty

Business Culture

wiley

Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Marketing & Sales

Bumblebees Can't Fly: A Practical Guide to Making Everything Work

Parenting & Relationships

Stoddart Pub.

Trade and consumer shows are becoming the most attractive way to promote a product or service. The show floor is a battleground, and to succeed one must research, plan, and preapre. This book is an essential tool: it shows exhibitors how to choose the right show, create dynamic presentations, maximize booth location, identify and approach buyers, and make money with effective followups.

The Successful Exhibitors Handbook: Profitable Marketing Techniques at Trade or Consumer Shows

Self Counsel Press Inc

The Successful Exhibitor's Handbook: Trade Show Techniques for Beginners and Pros (Self-Counsel Business Series)

Reference

UNKNO

SISKIND, Barry: The Power of Exhibit Marketing. Bellingham,WA, Self-Counsel Press, 1997. Stated Fourth Edition. Softcover, 288 pp. Subject: Nonfiction / Exhibitions / Selling / Marketing and Business. Condition: Used, Like New. Very gently used copy. All pages crisp and clean. Covers almost new. Handy selling primer on how to conduct a successful show exhibit from the planning stages to follow-up after the show. ISBN: 1551801213

The Power of Exhibit Marketing (Self-counsel Business Series)

Success in sales is more than asking the right questions. Selling from the Inside Out goes beyond the traditional focus of what to say and how to respond, and into the very heart and soul of being a sales person. Most careers are developed from the outside in. External forces like peer pressure, parental expectation, status or perception guide you in making your decisions. But it doesn't have to be that way.... Selling from the Inside Out provides you with the know-how to take charge of your career by developing it from the inside out. Learn how to overcome helplessness, become persistent, react when opportunity knocks (and when it doesn't,) overcome the obstacles of selling in an imperfect world, find the courage to act, pursue happiness and develop your personal Sales Action Cycle. In these pages you will learn how to place the control where it belongs -- inside yourself -- one step at a time! Author Barry Siskind is an internationally recognized speaker and writer. He is the President of International Training and Management Company, a firm that specializes in helping companies improve their performance at corporate events and trade shows. Barry is a regular guest on business television shows, has published over 500 original articles for trade and consumer publications around the globe, and is the author of the five business best sellers that have been translated into 15 languages.

Selling from the Inside Out

Strategic Book Pub

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