Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to: <ul>
<li>Use Twitter, blogs, Facebook, and other social media outlets to full advantage</li> <li>Create your own online spokesperson for your brand</li> <li>Identify social media sites that appeal to your target audience</li> <li>Tell which social platform works for which objectives</li> <li>Develop a unique, Google-able voice in social media</li> <li>Optimize your page to attract clicks and customers</li> <li>Set up a program to assess your success and measure your results</li> </ul>
Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Social Media Marketing For Dummies

Computers & Technology

Singh, Shiv

Internet & Social Media

For Dummies

Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. <ul>
<li>Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans</li> <li>Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers</li> <li>Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives</li> <li>Learn to monitor results and assess your program's effectiveness</li> </ul>
This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Social Media Marketing for Dummies

Diamond, Stephanie

Networking & Cloud Computing

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks―and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. <ul>
<li>Gives you an overview of your social media marketing choices</li> <li>Covers giving social license to employees and metrics</li> <li>Provides the latest trends in social media marketing</li> <li>Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources</li> </ul>
If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Business & Money

Marketing & Sales

This is the hardcover format of Social Media Marketing For Dummies, 3rd EditionThe fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.  Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources  If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. <ul>
<li>Choose the best SMM combination for you</li> <li>Avoid common mistakes and pitfalls</li> <li>Track your customers from awareness to retention</li> <li>Try out the latest stuff that really works</li> </ul>
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit 
Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. Nonprofit Management All-in-One For Dummies is your guide for know-how on making a nonprofit organization operate properly. This beginner-friendly reference helps replace your shelf of nonprofit how-to books with a single reference to answer your questions on how to manage a mission-focused organization, build budgets, and raise funds while staying within the confines of the laws governing nonprofits. You'll also find advice on valuable skills like marketing that benefit your organization. Learn how to run a nonprofit organization Find funding for your organization and stay tax compliant Get a grasp on nonprofit accounting principles Market your organization and fulfill your mission 
This 5-books-in-1 Dummies guide is excellent for volunteers who step up to run a nonprofit that’s near and dear to their hearts or would-be professional non-profit managers who need advice on how to manage and grow an organization.

Nonprofit Management All-in-One For Dummies (For Dummies (Business & Personal Finance))

Loughran, Maire

Browning, Beverly A.

Farris, Sharon

Connolly, Alyson

Business Development & Entrepreneurship

Marketing with AI For Dummies

Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust—no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today’s political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era

Luthra, Rohini

Economics

Ideapress Publishing

See the best price to sell, buy, or rent books by Singh, Shiv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Singh, Shiv

See the best price to sell, buy, or rent books by Singh, Shiv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Social Media Marketing For Dummies

Social Media Marketing for Dummies

Social Media Marketing For Dummies

Social Media Marketing For Dummies

Social Media Marketing For Dummies

Nonprofit Management All-in-One For Dummies (For Dummies (Business & Personal Finance))

Marketing with AI For Dummies

Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era