Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion

Behavior Theory in Health Promotion Practice and Research

Simons-Morton, Bruce

McLeroy, Kenneth R.

Wendel, Monica L.

Health, Fitness & Dieting

Jones& Bartlett Learning

Written by experienced behavioral scientists with substantial experience teaching public health students, Behavior Theory in Public Health Practice and Research, Second Edition offers a comprehensive study of health behavior theories that are the foundation of all health education and promotion programs. After presenting the rationale for behavioral science in public health practice, the text methodically describes each theory or set of related theories with ample examples and research that demonstrate how they are applied in public health practice. Thoroughly updated, the Second Edition offers:- Timely and relevant examples of applications to practice and research, including the COVID-19 pandemic, HIV/AIDS, racial, ethnic, and socioeconomic disparities, and more- Guided study questions, quizzes, take-home points for public health professionals, and a robust digital package for students and instructors- Exclusive focus on health behavior theory with recent and relevant examples and information- A readable, engaging, and accessible exploration of health behavior theory written for a wide range of students- Navigate eBook Access (included with each new print text) enables students to read their digital textbook online or offline, on computers, tablets, and mobile devices.

Behavior Theory in Public Health Practice and Research

Lodyga, Marc

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