Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The result is an engaging and comprehensive account of the realities of international business today. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. Amazon, Carrefour and Kodak; detailed exploration of culture, corporate responsibility and the natural environment; specific coverage of key geographical regions of international business; analysis of the environment and firm provides central strategic focus; and interactive teaching and learning resources including animation and video. This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging. - Jean Barclay, Sheffield Hallam University. Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available. - Marcel Kohler, University of KwaZulu-Natal. The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. overlooked, or underestimated, in other international business publications. - Dr Matthijs Wolters, Vrije Universiteit, Amsterdam. Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford. Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick.

International Business

Business & Money

Alan, M. Rugman

Simon Collinson

International

Financal Times Management

This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

Rajneesh Narula

Trans-Atlantic Publications

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in. Pearson, the world’s learning company. Additional resources to accompany the book are available at go.pearson.com/uk/he/resources. Pearson, the world's learning company. This new edition Over 90 new and updated case studies from a diverse range of businesses and industries from around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and the Canadian car manufacturer Magna. New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation and climate change partnerships between businesses and government agencies. A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation. The major implications of on-going changes in the politics of global trade including Brexit and the US-China trade war. Part 1: THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 An Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 Multinational Enterprises, Innovation and Competitiveness Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part 3: INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organising Strategy Chapter 10 Corporate Strategy and National Competitiveness Part 4: FUNCTIONAL AREA STRATEGIES Chapter 11 Production Strategy Chapter 12 Marketing Strategy Chapter 13 Human Resource Management Strategy Chapter 14 Political Risk and Negotiation Strategy Chapter 15 International Financial Management Part 5: REGIONAL STRATEGIES Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 China Glossary

Collinson: International Business p8

Pearson Education Limited

Book 9781292729084

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Books by Simon Collinson