Media Literacy: Keys to Interpreting Media Messages

This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the keys) that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political communications. The final section discusses important issues in media communications: media and violence, media and children, media and social change, and global communications. Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several other media-related courses, such as media criticism; media research; Introduction to Mass Communications; Media and Society; media seminars; and education courses in communications, language arts, or social studies. A separate Instructor's Manual is available upon request.

SILVERBLATT, Art

Business & Money

Praeger Pub Text

This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the keys) that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political communications. The final section discusses important issues in media communications: media and violence, media and children, media and social change, and global communications. Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several other media-related courses, such as media criticism; media research; Introduction to Mass Communications; Media and Society; media seminars; and education courses in communications, language arts, or social studies. A separate Instructor's Manual is available upon request.

Praeger

Media Literacy: Keys to Interpreting Media Messages, Second Edition

This second edition captures the influence of the Internet upon various media, provides new concepts and insights into media literacy, and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising, and American political communications--this section includes a new chapter on interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change, and global communications.
This second edition captures the influence of the Internet upon various media, provides new concepts and insights into media literacy, and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising, and American political communications--this section includes a new chapter on interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change, and global communications.
Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several media-related courses, such as media criticism, media research, Introduction to Mass Communications, Media and Society, media seminars, and education courses in communications, language arts, or social studies.

This second edition provides new concepts and insights into media literacy and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising and American political communications--this section includes a new chapter of interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change and global communications.Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several media-related courses, such as media criticism, media research, Introduction to Mass Communications, Media and Society, media seminars, and education courses in communications, langauge arts, or social studies.

Media Literacy: An Instructor's Manual, Second Edition

One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. In that regard, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication-print, photography, film, radio, television, and interactive media. But since the first edition of this text was published in 1995, much has happened in the world of media, and this new text addresses those changes in particular, and also includes: conceptual revisions, more current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text; Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media; and Part III consists of a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate. This is one of the key works available today on the topic of media literacy

Praeger Publishers

The ^IDictionary of Media Literacy^R is a reference work that contains key concepts, terms, organizations, issues, and individuals of note related to the field of media literacy. Media literacy is an international movement, with many countries developing media literacy programs. This work significantly contributes to the study and understanding of this new and evolving field. In that we all live in a world in which we are inundated by information conveyed through the channels of mass commmunication, this dictionary will be a resource for scholars, students, and individuals seeking to understand information delivered in this context.

Dictionary of Media Literacy

Eliceiri, Ellen

Greenwood

Critical Approaches to Media Literacy: A Handbook for Students and Teachers

As the media increases in use as our prime source for information and values, there is a great need to impart methods to critically evaluate all aspects of film, television, the Internet, advertising, radio, and print media. Silverblatt, Ferry, and Finan's innovative text offers various critical methods and approaches to media literacy, including autobiographical, ideological, nonverbal, and mythic approaches. Each chapter presents in detail a full description of the approach followed by an essay applying the approach to an analysis of a media presentation.

Politics & Social Sciences

Ferry, Jane

Finan, Barbara

Social Sciences

Routledge

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Books by SILVERBLATT, Art

See the best price to sell, buy, or rent books by SILVERBLATT, Art. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages, Second Edition

Media Literacy: Keys to Interpreting Media Messages, Second Edition

Media Literacy: An Instructor's Manual, Second Edition

Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

Dictionary of Media Literacy

Critical Approaches to Media Literacy: A Handbook for Students and Teachers