The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.

Advertising, Promotion and Supplemental Aspects of IMC

Business & Money

Shimp, Terence A.

Management & Leadership

South-Western College Pub.

Promotion Management and Marketing Communications

Dryden Press

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Marketing & Sales

Promotion Management and Marketing Communications (Country Inns of America)

Promotion Management & Marketing Communications (Dryden Press Series in Marketing)

Dryden Pr

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th + Printed Access Card

Brand new, loose leaf version shrink wrapped in original packaging, no access codes under this ISBN

Llf Advertising/Promotions/Other Aspects Intgrtd Mrkt Comm

Andrews, J. Craig

Cengage Learning'

Students save money when purchasing bundled products. This bundle contains Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, and access to MindTap Marketing for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.

Bundle: Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th + MindTap Marketing for 1 term (6 months) Printed Access Card

See the best price to sell, buy, or rent books by Shimp, Terence A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shimp, Terence A.

See the best price to sell, buy, or rent books by Shimp, Terence A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising, Promotion and Supplemental Aspects of IMC

Promotion Management and Marketing Communications

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Promotion Management and Marketing Communications (Country Inns of America)

Promotion Management & Marketing Communications (Dryden Press Series in Marketing)

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th + Printed Access Card

Llf Advertising/Promotions/Other Aspects Intgrtd Mrkt Comm

Bundle: Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th + MindTap Marketing for 1 term (6 months) Printed Access Card