Loyalty Programs: The Complete Guide

Business & Money

Harrison, Scott

Shelper, Philip

Lyons, Stacey

Savransky, Max

Marketing & Sales

Loyalty & Reward Co

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.\nPraise for Loyalty Programs: The Complete Guide\n"Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." 
Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard\nSupported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).\nIt features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty\nAuthor Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.\nLoyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.\nLoyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

Loyalty Programs: The Complete Guide (2nd Edition)

Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience.Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and features: -the basics of blockchain and cryptocurrencies -the history of loyalty currencies -a world-first blockchain loyalty research project -interviews with blockchain loyalty companies -the essentials of running an Initial Coin Offering -business models including tax and legal considerations -blockchain marketing and gamification basics -enterprise-level applications by major loyalty programs-an overview of blockchain loyalty technology

Blockchain Loyalty: Disrupting Loyalty and reinventing marketing using blockchain and cryptocurrencies - 2nd Edition

Alderman, Piper

Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty program theory and practice available. 
Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. 
For this reason, they will continue to attract large amounts of investment and innovation globally. 
Each chapter of this book provides critical insights which loyalty and marketing professionals can draw on to strategically design, execute, operate and optimise best-practice loyalty programs. 
Over 150 global case studies of loyalty programs are used to illustrate the core theories.Loyalty Programs: The Complete Guide has been organised into 17 chapters which covers: The history of loyalty programs Do loyalty programs work? An academic research review Loyalty psychology, biases and heuristics Loyalty program design frameworks and rewards Business-to-business (B2B) loyalty programs Member data capture, analysis and usage Loyalty technology and emerging capabilities Member lifecycle management Games and gamification Monetisation and commercial modelling Security and fraud risks, and legal considerations Loyalty program operations The future of loyalty 
Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of ‘Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies’. 
Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co’s senior management team comprising of Max Savransky, Stacey Lyons and Scott Harrison. Max, Stacey and Scott have many years of experience within the loyalty industry working across hospitality, entertainment, financial services, eHealth, property, QSR and online retail companies. 
The Loyalty & Reward Co team specialise in loyalty program design, commercial modelling, member lifecycle marketing communications, loyalty technology and loyalty operations. 
Loyalty Programs: The Complete Guide also includes contributions from widely-recognised loyalty industry experts Stuart Dinnis (global expert in loyalty finance), Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

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