"First Call For The Burley Express" follows the adolescent adventures of eight guys from Western Springs, Illinois, an affluent suburb of Chicago, who spent their teenage years taxing the patience of local authorities and exploring all there was to do in downtown Chicago and beyond. Their adventures, and their often-hilarious shared times, helped form enduring friendships that lasted over fifty years. The wisdom they acquired, and the life lessons they learned along the way, became their foundation of experience as they somehow made their way to become responsible adults. As the friends coped with insecurities of high school social life, they found a shared outlet in the big city next store, taking chances and somehow surviving, in an era of semi-lawlessness and mischief that has since largely disappeared---cherry-bombing the town police station on Halloween, sneaking into the box seats in the friendly confines of Wrigley Field, hopping a southbound freight train in Champaign-Urbana, Illinois heading to the Big Easy, careening raucously in a 1953 Ford station wagon "transportation cooperative" to the Follies Burlesque Theatre on South State Street, hitchhiking on the old US 66 highway, walking boldly into the otherwise-segregated Regal Theatre on Chicago's south side to hear The Crystals sing "He's Sure The Boy I Love". These were the late 50s and early 60s, idyllic times to be growing up close to and inside of one of the world's great cities. This memoir chronicles the laughter and highlights, the failures and frustrations, of young men in a time and place that can never and will never be duplicated.

First Call For The Burley Express

Biographies & Memoirs

Sheeley, Ron

Historical

Sheeley Publishing

INSIDE ARE VALUABLE INSIGHTS TO HELP YOU STAND APART FROM YOUR COMPETITION AND ENHANCE YOUR RAPPORT WITH MEDICAL PROFESSIONALS! WE KNOW THAT MEDICAL LIAISONS, CORPORATE PHARMD’S, AND YOUR MARKETING STAFF WILL BENEFIT FROM THESE PRINCIPLES, AND THE FIELD STAFF WILL HAVE THEIR EFFORTS TRULY ENHANCED.THIS IS ‘THE REST OF THE STORY’ BEYOND THE SYNOPSIS IN THE ABSTRACT AT THE START OF CLINICAL STUDIES.Clinical studies are the heartbeat of medical testing and treatment. Teaching how to read a clinical study and to learn the value of the findings is really not that difficult. It only takes a little insight into the kinds of studies there are, and how they are put together.•This is real science, and planning a clinical study involves many aspects including the approval of an IRB, or Investigational Review Board.•A clinical study is included here and is dissected so you can understand the data.•Yes, there is an Abstract at the beginning. When you go thru this book, you will understand that the Abstract is not the whole story, and where to look for what you need to know.•Key points are explained, such as ‘bias’, ‘p-value’, ‘n number’, and ‘half-life’. Once you master a corporate-approved clinical study, you are ready to design the rational first-time use of a product based upon pharmacodynamics, efficacy, and test results.•The data in your package insert is obtained from clinical studies and can help you build a description of a desirable first-use patient.•Adding additional new patient descriptions absolutely expands product use.•Know your package insert AND know the package inserts of your competition.

Analyzing, Interpreting and Understanding The Medical Literature: A Guide For The Pharmaceutical Representative, PharmD, NP and PA

Medical Books

SNYDER, Paul

Administration & Medicine Economics

A Book's Mind

Managers have worked successfully as representatives and are not always aware of the many kinds of challenges that come with their managerial promotion. This book is assembled to help managers maximize their teams while avoiding some pitfalls and challenges.-Often managers step into a position over their former team members. What is the best way to move forward?-There are many management styles, some start with rules, some maintain the way things were. What can influence the choice to a successful pathway?-The sequence you used, the one that earned your promotion - is it the only approach you will accept from your team? Must they follow your footsteps, or there other ways?-Of course you have heard that it is never good to claim a team members' approach as your own. Now is when you learn that it is not just a suggestion. -There is true, winning value in recognizing each team member's successes and making sure your manager and your team members know of that success.Writing trip reports is one of the most important steps towards your team success.-Evaluating a call after you return to the car, or at the end of the day, always start with a positive. -Make sure that you document what needs to be improved, and the improvement must be something tangible that can be measured.-Document, Document, Document

Managing in Pharmaceutical Sales: Pearls Among the Oceans of Strategies

Pharmacology

The number of sales approaches available today seems numerous though as a group they involve simplification of clinical studies and summary sales points.How were your clinicians trained to evaluate therapeutic choices? These concise examples will be a breath of fresh air to listening clinicians. Modifying your present approach with this proven and successful focus will help set you aside from the many other representatives and their sales brochures.•Understand how patients and studies are presented to residents and staff at their many meetings.•Focus upon adding a memory-worthy and patient-specific step in their differential diagnostic sequence.•Prove to yourself that deeper understanding of medical thought can earn extended time with clinicians who are very pressed for time.•Believe that prescribers are already writing the few products that they believe are best.Rely upon insights in this book to master the challenge of earning the most challenging prescription: The first use of your product by each prescriber. •What motivates a prescriber to remember your presentation long enough to actually help a patient thru insight gained from your presentation?•Throughout this book, readers are encouraged to prepare harder and to go the extra mile to become part of each patient treatment team instead of lunch ‘n learn page turners who depart by asking “Will you use (name), doctor?”•Lab test results are very important to when and how therapeutic choices are made.

The Art of Selling Pharmaceuticals: Using The Doctor’s Thought Patterns To Improve How Your Product Is Received

Business & Money

Marketing & Sales

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Books by Sheeley, Ron