Red Army Resurgent (World War II #20)

History

Shaw, John.

Americas

Time-Life Education

International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Business & Money

Onkvisit, Sak

International

Routledge

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

International Marketing

Shaw, John J.

International Marketing: Analysis & Strategy

International Marketing has been written to enable both managers and scholars to meet the international challenges they face on a daily basis. It provides the solid foundation required to understand the intricacies and challenges of marketing on a global scale.   Onkvisit and Shaw’s comprehensive and scholarly references provide substance and offer a solid conceptual and empirical framework to the book. With an in-depth treatment of the marketing mix serving as the core of the book, this textbook is truly unique, presenting a rounded view of the topic. This fully updated, new edition also includes:     New chapters on social media and internet marketing   A broad range of mini case studies and vignettes focusing on the ethical, legal and cultural dimensions of international marketing   A compelling combination of theory and practice      This well-written, comprehensive book will serve students well on courses in international marketing, marketing management and international business.

Marketing & Sales

The self in social work (Library of social work)

Politics & Social Sciences

Politics & Government

Routledge and Kegan Paul

Photography legend John Shaw returns with his much-anticipated guide to digital nature photography, complete with more than 250 extraordinarily beautiful photographs. For over four decades, John Shaw’s authentic voice and trusted advice has helped photographers achieve impressive shots in the great outdoors. In his first-ever book on digital photography, Shaw provides in-depth advice on everything from equipment and lenses to thorough coverage of digital topics including how to use the histogram. In addition, he offers inspirational and frank insight that goes far beyond the nuts and bolts of photography, explaining that successful photos come from having a vision, practicing, and then acquiring the equipment needed to accomplish the intention. Easily digestible and useful for every type of photographer, and complete with more than 250 jaw-dropping images, John Shaw’s Guide to Digital Nature Photography is the one book you’ll need to beautifully capture the world around you.

John Shaw's Guide to Digital Nature Photography

Arts & Photography

Photography & Video

Amphoto Books

Tales Until Dawn: The World of a Cape Breton Gaelic Story-Teller

MacNeil also describes his early years in a Gaelic-speaking rural community, where story-telling is still a basic element of community life. He explains how he learned the tales and the customs and practices associated with their telling. He also introduces us to the families and individuals who were custodians of the tales. John Shaw's introduction outlines the informant's tradition and its place in the world of the European story-teller. The commentaries of MacNeil and Shaw, the tales, the games, and the other folk material offer a rich and unique perspective on the Gaelic culture generally, and as it has developed on Cape Breton Island in particular.

MacNeil, Joe Neil

Social Sciences

McGill-Queen's University Press

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Books by Shaw, John.