Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.

Sports Marketing

Sports & Outdoors

Shank, Matthew

Miscellaneous

Pearson College Div

See the best price to sell, buy, or rent books by Shank, Matthew. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shank, Matthew

See the best price to sell, buy, or rent books by Shank, Matthew. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sports Marketing