Television and its Viewers: Cultivation Theory and Research

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

Humor & Entertainment

Morgan, Michael

Shanahan, James

Television

Cambridge University Press

History

Media Effects: A Narrative Perspective (Key Concepts in Media and Cultural Studies)

Does exposure to media violence make us more violent? Do stereotypes in the media affect the way we see different social groups? Do media institutions play any role in social change?&nbsp; Media Effects&nbsp;is a concise introduction which studies the ways in which media use affects society. James Shanahan explores how researchers and society became interested in media effects, outlines the important developments in the field, and looks at how research on narrative is playing a progressively important role in revealing what we know. The book also provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches which tend to be more sceptical about powerful media effects.&nbsp; Concise and authoritative,&nbsp;Media Effects&nbsp;is the go-to text for students and scholars getting to grips with this fascinating and important topic.

Politics & Social Sciences

Social Sciences

Polity

Does exposure to media violence make us more violent? Do stereotypes in the media affect the way we see different social groups? Do media institutions play any role in social change?\nMedia Effects is a concise introduction which studies the ways in which media use affects society. James Shanahan explores how researchers and society became interested in media effects, outlines the important developments in the field, and looks at how research on narrative is playing a progressively important role in revealing what we know. The book also provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches which tend to be more sceptical about powerful media effects.\nConcise and authoritative, Media Effects is the go-to text for students and scholars getting to grips with this fascinating and important topic.

This book reviews the literature on communication about biotechnology. Other books deal with this topic, however this book with the use of case studies, looks at public opinion data, communication theory, and international examples; to provide a complementary overview of how the public sees this controversial topic.

The Public, the Media and Agricultural Biotechnology

Brossard, Dominique

Nesbitt, Thomas C

CABI

Democracy Tango: Television, Adolescents, and Authoritarian Tensions in Argentina (Hampton Press Communication Series)

Hampton Pr

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Books by Shanahan, James