A successful entrepreneur offers a straightforward "cookbook" approach for treating customers with the respect that keeps them coming back and for knowing what customers want before the customers know it themselves

Customers for Life

Business & Money

Sewell, Carl

Management & Leadership

Doubleday Business

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Brown, Paul B.

Marketing & Sales

Crown Currency

The art of developing the long-term customer  relationships that are the lifeblood of every  successful enterprise. "Sewell's fundamentals are to  an entrepreneur what the three R's are to a  teacher...required reading." -- Harvey Mackay,  author of Swim with the Sharks

Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer

Random House Audio |

HOW GOOD DO YOU WANT TO BE? 
 It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten Commandments of Customer Service, garnered from years of experience, and an approach to salesmanship that works across the board -- from how to underpromise and overdeliver to Japanesing them by making their systems your own. Whether you're in a large corporation or just starting out, Sewell's proven methods will invigorate your enterprise -- and your future -- as you learn how to gain Customers For Life. 
 Using principles that built his auto sales into a $450 million business and made him the top luxury automobile dealer in the country, Sewell gives you a carefully detailed plan to help you go that extra mile on your road to success. Turn your employees into service superstars, get good service tips from the customer, and develop advertising that's right for you. It's all here in the book that shows you how to keep them coming back for more.

CUSTOMERS FOR LIFE: HOW TO TURN THAT ONE TIME BUYER INTO A LIFELONG CUSTOMER

Pocket

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve • Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother.

Customers For Life

Literature & Fiction

History & Criticism