Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Free Prize Inside!: The Next Big Marketing Idea

Business & Money

SETH GODIN

Management & Leadership

Penguin

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World

Marketing & Sales

Penguin Books, Ltd.

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from ""Fast Company"" magazine and several of the short e-books he has written in the last few years. It includes: ""Clinging to Your Job Title?""; ""The Persistence of Really Bad Ideas""; ""The Seduction of 'Good Enough'""; and, ""Judging a Book by its Cover Do Less"". ""Small is the New Big"" is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen'.

Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

Penguin??Books

Seth Godin bind-up

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

We Are All Weird

FisicalBook

Poke The Box

Job Hunting & Careers

Portfolio

Přehodnocení toho, čím může být práce a vedení, z hlavy vizionáře, známého autora a myšlenkového vůdce Setha Godina. Proč má práce zrovna takovou podobu, jakou má, proč je čím dál tím víc vysilující a co můžeme my všichni – zejména lídři – udělat, aby měla novou, lidštější podobu?\nEkonomická nejistota spolu s nárůstem práce na home office jsou příčinou toho, že se cítíme více odtržení od významu práce, kterou vykonáváme. Manažeři vyvedení tím z míry reagují tvrdšími podmínkami a sankcemi, propouštěním, zvýšenou kontrolou a povinnou účastí na schůzích. Zaměstnanci častěji opouštějí své pozice anebo odvádějí jen přesně tolik práce, kolik je nezbytně nutné. Vzdej se svých snů a své duše, přesvědčujeme se navzájem, a můžeš si koupit pár věcí, které ti zajistí status a spokojenost. ALE TAKHLE TO BÝT NEMUSÍ.\nSeth Godin, autor legendárních knih o podnikání a marketingu, se ve 144 slokách dotýká příčin toho, co je na práci jak pro pracovníky, tak pro management tolik bolestivé. Ukazuje, co stojí za těmito trendy a jak lépe a smysluplněji práci pojmout.\nStojíme před jednoduchým rozhodnutím. Buď participovat na kocovině, kterou průmyslový kapitalismus prochází, dál uvažovat o lidech jako o nahraditelných součástkách stroje a účastnit se marného soutěžení s umělou inteligencí, alias závodu ke dnu. Nebo se propojit v zájmu vystavění organizace, která má větší význam, než jen generování zisku, ve které bude mít každý své místo, účel a důvěru, díky níž ze sebe bude moci vydávat to nejlepší – bez ohledu na to, z jakého místa práci vykonává.\nTato kniha je určena ke sdílení se šéfy a kolegy, k diskuzi a k použití v praxi. Ať už zaujímáme jakoukoliv pozici, máme možnost něco změnit. Neboť, jak píše „LIDÉ NEJSOU ZDROJE. NEJSOU NÁSTROJEM. JSOU SMYSLEM.“

The Song of Significance

Penguin Business

Poke the Box: When Was the Last Time You Did Something for the First Time?

Penguin books, limited

Linchpin (Are You Indespensible?)

Investing

BOOKS ON TAPE]

The Dip

Piatkus

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Books by SETH GODIN