Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. *Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory * A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding * PowerPoint slides and an electronic test bank available online to accelerate learning * An analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more

Advanced Theory and Practice in Sport Marketing

HUNTER, JASON

Schwarz, Eric

Sports & Outdoors

Routledge

Twenty-First Century Lrn 110 YD

Education & Teaching

Schools & Teaching

John Wiley&Sons

Schwarz, founder of the groundbreaking Citizen Schools program, shares his vision for reducing inequality by pairing successful adults with low-income students. Parental wealth now predicts adult success more than at any point in the last hundred years. And yet as debates about education rage on, and wealth-based achievement gaps grow, too many people fix the blame on one of two convenient scapegoats: poverty or our public schools. But in fact, low-income kids are learning more now than ever before. The real culprit for rising inequality, Eric Schwarz argues in The Opportunity Equation, is that wealthier kids are learning much, much more—mostly outside of school. In summer camps, robotics competitions, sessions with private tutors, and conversations around the dinner table, children from more affluent families build the skills and social networks that propel them to success. In The Opportunity Equation, Schwarz tells the story of how he founded the pioneering Citizen Schools program to combat rising inequality by bringing these same opportunities to children who don’t have access to them. By increasing learning time in schools and harnessing the power of an army of volunteers with various skills and professional backgrounds—lawyers, engineers, carpenters, journalists, nonprofit leaders, and grandmothers who sew—Citizen Schools offers after-school apprenticeships that provide the building blocks for adult success. Recounting the triumphs and setbacks he’s encountered in implementing the program, Schwarz shows that some of the nation’s lowest-performing schools in its lowest-income cities can, with help, provide their students with many of the same experiences wealthy communities afford to their children. The results have been proven: in the dozen school districts, from New York to Oakland, that have partnered with Citizen Schools, rates of attendance, proficiency, graduation, and college acceptance have gone up—and the achievement gap closes. At a time when many stakeholders in the education debates are looking for new, silver-bullet shortcuts to educational excellence, Schwarz shows that the best solution is human-centered, rooted in the American tradition of citizen voluntarism, and, most important, achievable. We can provide quality education for all students and close the opportunity gap in this country—and we can do it together.

The Opportunity Equation: How Citizen Teachers Are Combating the Achievement Gap in America's Schools

Business & Money

Job Hunting & Careers

Beacon Press

Sport Facility Operations Management: A Global Perspective

Anybody working in sport management will be involved in the operation of a sports facility at some point in their career. It is a core professional competency at the heart of successful sport business. Sport Facility Operations Management is a comprehensive and engaging textbook which introduces cutting-edge concepts in facilities and operations management, including practical guidance from professional facility managers. Now in a fully revised and updated second edition―which introduces new chapters on capital investment and operational decision-making―the book covers all fundamental aspects of sport facility operations management from a global perspective, including: <ul>
<li>ownership structures and financing options</li> <li>planning, design, and construction processes</li> <li>organizational and human resource management</li> <li>financial and operations management</li> <li>legal concerns</li> <li>marketing management and event planning</li> <li>risk assessment and security planning</li> <li>benchmarking and performance management</li>
</ul>
Each chapter contains newly updated real-world case studies and discussion questions, innovative 'Technology Now!' features and step-by-step guidance through every element of successful sport facilities and operations management, while an expanded companion website offers lecture slides, a sample course syllabus, a bank of multiple-choice and essay questions, glossary flashcards links to further reading, and appendices with relevant supplemental documentation. With a clear structure running from planning through to the application of core management disciplines, Sport Facility Operations Management is essential reading for any sport management course.

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