Key Features
<ul>
<li>An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge</li>
<li>Get acquainted with the various phases of a typical Experience Design workflow</li>
<li>Work through the key process and techniques in XD, supported by most of the common use cases</li>
</ul>Book DescriptionWe live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:
Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.
Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.
This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.What you will learn<ul><li>Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate</li></ul>

Exploring Experience Design

Computers & Technology

Schwartz, Ezra

Web Development & Design

Packt Publishing

Axure Rp 6 Prototyping Essentials

Creating highly compelling, interactive prototypes with Axure that will impress and excite decision makers <ul>
<li>Quickly simulate complex interactions for a wide range of applications without any programming knowledge</li> <li>Acquire timesaving methods for constructing and annotating wireframes, interactive prototypes, and UX specifications</li> <li>A hands-on guide that walks you through the iterative process of UX prototyping with Axure</li> </ul>
In Detail Wireframes, interactive prototypes, and UX specifications are among the fundamental deliverables of every UX project. They are also the most labor and time intensive to produce due to constant changes in business requirements. Given these circumstances, Axure is quickly taking over as the preferred tool for prototyping. However, prototyping in Axure is strikingly different from the conventional method of producing static wireframes and to rapidly develop interactive prototypes in Axure, you'll need to have a good understanding of the tool and its features. Whether you are an individual practitioner or a member of a UX team, a consultant, or an employee, this book will teach you how to use Axure, one of the leading UX tools. You will learn to use Axure for producing top-quality deliverables and tackling the demands of rapid iterative UX projects of any complexity and size, and for any platform and device. Axure RP 6 Prototyping Essentials takes a very pragmatic approach to showing you how to use Axure and produce impressive deliverables while saving labor and time. You may not be in a position to change how projects are scheduled, budgeted, and managed, but you can be more creative and productive by mastering one of the leading UX tools in the market. After an initial introduction to Axure's user interface, terminology, and features, this book walks you through a medium-size UX project: a digital library that sells books, newspapers, and movies. Although some aspects of the prototyping process are simplified for the sake of clarity and efficiency, the demo project is an opportunity to discuss in context and in sequence topics such as addressing business and technical requirements, handling use cases and flow diagrams, low and high fidelity wireframe construction, interactivity, writing annotations, generating detailed UX specifications, and traceability. For the most part, Axure 6 RP Prototyping Essentials can be read in sequence or used as a reference guide. What you will learn from this book <ul>
<li>Learn the essential principles of prototyping </li> <li>Construct well-formed wireframes </li> <li>Create interactive prototypes in low and high fidelity</li> <li>Manage iterative design workflow</li> <li>Annotate and generate UX specifications documents</li> <li>Team work: Develop UX prototypes using Axure's collaboration features</li> <li>Use and create custom widgets and libraries for interaction and visual design patterns</li> <li>Plan and organize your prototype to support complex, multiple-phased projects</li> </ul>
Approach Axure RP 6 Prototyping Essentials is a detailed, practical primer on the leading rapid prototyping tool. Short on jargon and high on concepts, real-life scenarios and step-by-step guidance through hands-on examples, this book will show you how to integrate Axure into your UX workflow. Who this book is written for This book is written for UX practitioners, business analysts, product managers, and anyone else who is involved in UX projects. The book assumes that you have no or very little familiarity with Axure. It will help you if you are evaluating the tool for an upcoming project or are required to quickly get up to speed in a project you just joined. The book assumes some familiarity with the principles of the User Centred Design methodology.

Axure Rp 6 Prototyping Essentials: Creating Highly Compelling, Interactive Prototypes With Axure That Will Impress and Excite Decision Makers

Packt Pub Ltd

A comprehensive strategy and planning guide for the production of worldclass UX artifacts such as annotated wireframes, immersive prototypes, and detailed documentationAbout This Book<ul>
<li>Learn in a progressive and structured way to plan and construct highly compelling interactive, responsive prototypes that will impress and excite decision makers, stakeholders, and users</li> <li>Discover how, without any programming knowledge, you can quickly simulate complex interactions for applications such as e-commence and global enterprise systems</li> <li>Acquire effective time-saving methods for constructing and annotating wireframes, interactive prototypes, and UX specifications</li> <li>A hands-on guide that walks you through the iterative process of UX prototyping as an individual designer or member of a team, including planning collaboration, wireframe construction, interaction design, annotations, and specifications</li> <li>Comprehensive coverage of Axure 7, the leading UX tool used by tens of thousands of user experience professionals, business analysts, and product managers in global corporations, governments, large institutions, leading interactive agencies, and thousands of small and medium businesses worldwide</li> </ul>Who This Book Is ForIf you are a UX practitioner, a business analyst involved UX projects, or a product manager involved in UX projects, this book is for you. Consultants or in-house staff who work for agencies or individual practitioners will also benefit from this book. Familiarity with Axure will help but is not mandatory.What You Will Learn<ul>
<li>Plan and construct compelling interactive prototypes that impress and excite decision-makers, stakeholders, and users</li> <li>Quickly simulate complex interactions for Web and mobile without programming knowledge. If you can program, the sky is the limit</li> <li>Acquire effective time-saving methods to construct annotated wireframes, interactive prototypes, and UX specifications</li> <li>Follow the iterative, collaborative process of UX prototyping as an individual designer or member of a team</li> <li>Keep UX on schedule and budget through planning, effort estimation and risk assessment</li> <li>Maximize your investment in Axure 7, the leading UX tool, with this comprehensive coverage of workflow and features</li> </ul>In DetailDesigning the user experience has never been more exciting, while prototyping it has never been more challenging. Whether you are an individual practitioner or a member of a UX team, a consultant, or an in-houseUX resource, this book will teach you how to plan, construct, and document top-quality, device/OS-agnostic artifacts and deliverables such as task and user flows, persona briefs, wireframes, prototypes, and specifications with Axure 7, the leading UX industry design tool.
Axure 7 is used worldwide by tens of thousands of UX professionals, business analysts, and product managers in global corporations, governments, large institutions, leading interactive agencies, and consultancies.
Prototyping Essentials with Axure Second Edition is a detailed, practical primer on Axure 7.0 and is a complete rewrite of the previous edition due to the numerous new features in Axure 7.0. Demand for skilled Axure professionals is high and familiarity with Axure is an expected prerequisite skill for UX designers worldwide.

Prototyping Essentials With Axure: A Comprehensive Strategy and Planning Guide for the Production of World-class Ux Artifacts Such As Annotated Wireframes, Immersive Prototypes, and Detailed Documentation

Srail, Elizabeth

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Books by Schwartz, Ezra