<p>This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. </p>
<ul>* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field. </ul>

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them

Business & Money

Schultz,Don

Marketing & Sales

McGraw=Hill

A memoir and tribute to 45 years of world-class chess competition, this book's two major themes coalesce a series of humorous, sometimes ominous anecdotes into a realistic and compelling portrait of the stars and the controversy behind chess on the world stage. While much of the book focuses on the actions of the game's greatest geniuses, including Bobby Fischer, Garry Kasparov, and the controversial Florencio Campones, these true-to-life tales spare no detail in the accounts of the underhanded manipulations of the game by despots and world leaders alike, among them Fidel Castro, Jacques Chirac, Saddam Hussein, and Margaret Thatcher. The abuse of the game by international organizations is also documented: readers will get the inside scoop on a player's seduction by a KGB agent, and will learn how a Russian police chief known as the Bloodthirsty Dwarf attempted to turn the tides of one tournament in his country's favor.

Fischer, Kasparov and the Others: The Best of Chessdon and Much More

Biographies & Memoirs

Chessdon Publishing

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Books by Schultz,Don