What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics

The Language of Trust: Selling Ideas in a World of Skeptics

Business & Money

West, Scott

Saylor, David

Maslansky, Michael

DeMoss, Gary

Processes & Infrastructure

Prentice-Hall Press

Baby boomers who changed the world with hula hoops and Harley-Davidsons are about to start yet another revolution― retirement. Not content to fade quietly into the sunset, boomers have adopted the attitude of retiring to something, rather than from something. They’re redefining retirement by staying in the workforce, revisiting education, climbing the Himalayas, buying farms, living abroad, and running for public office.
With 78 million baby boomers entering this "age of choice," authors David Saylor and Greg Heffington, vice presidents at Van Kampen Investments, have written Get Inspired to Retire. Unlike other books that focus solely on financial matters or on one narrow segment of retirement, Get Inspired to Retire presents a wide array of opportunities and choices. Readers will also find new and innovative planning tools to help them get started, like the "Chart it, plan it, do it" Retirement Lifeline that focuses on the big retirement picture. Part Two is organized around six key topics: financial independence, filling the 9–5 week, housing, self-improvement, adventure, and legacies. In each category, readers will discover a wealth of innovative suggestions they might not have considered―teaching, learning to cook, joining the Peace Corps, writing a memoir, or even rafting down the Mississippi, to name a few.
Highlights
Get Inspired to Retire challenges readers to:
•Explore who they want to be in retirement with new and innovative tools.
•Decide between a career change, part-time work, or volunteering.
•Consider housing ideas―second homes, renting, relocation, ranching, and more.
•Keep mind and body alive through enrichment activities, such as education, music, volunteering, and philanthropy.
•Experience once-in-a-lifetime adventures, safaris, archaeology, train rides, and marathons.

Get Inspired to Retire: Over 150 Ideas to Help Find Your Retirement

Heffington, Greg

Economics

Kaplan Publishing

Baby boomers who changed the world with hula hoops and Harley-Davidsons are about to start yet another revolution- retirement. Not content to fade quietly into the sunset, boomers have adopted the attitude of retiring to something, rather than from something. They're redefining retirement by staying in the workforce, revisiting education, climbing the Himalayas, buying farms, living abroad, and running for public office. With 78 million baby boomers entering this "age of choice," authors David Saylor and Greg Heffington, vice presidents at Van Kampen Investments, have written Get Inspired to Retire. Unlike other books that focus solely on financial matters or on one narrow segment of retirement, Get Inspired to Retire presents a wide array of opportunities and choices.

Personal Finance

Kaplan

AS THE LIGHT DIES

Science Fiction & Fantasy

Craven Jr., Boyd

Science Fiction

Independently published

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Books by Saylor, David