Abandoning a career as an academic, French designer Loris Azzaro arrived in Paris and opened his first shop in the 1960s. Perhaps best known for designing non-couture clothes for such stars as Raquel Welch and Sophia Loren, he also created signature perfumes. On the occasion of the house’s fifth anniversary, Assouline is pleased to present, Loris Azzaro, an illustrated retrospective of the iconic luxury brand. Azzaro was created in the image of its founder, Loris Azzaro, a Sicilian born in Tunisia, always tanned and sensual. Azzaro is the quintessential sun-infused brand of the Mediterranean. Fluid fabrics, vibrant and frank colors, Mediterranean blue, green, white are the timeless characteristics of Azzaro couture. From 1968 on, Loris Azzaro created flowing, sexy and glamorous customized gowns for evening parties and hobnobbing among the “happy few” of the planet, from the yacht bridge to the poolside of the jet-set. Seduction and glamor are an inherent part of the Azzaro image, resulting from a relationship to the body founded on freedom - the freedom of mind and body that marked the 1970s, a transgressive decade with no restrictions, where avant-garde fashion and photography celebrated bareness. Beyond fashion, Azzaro has, from its inception and continually to this day, incarnated a chic and jet-setting life style, synonymous with present-day luxury. This art of living gave birth to the powerful Azzaro brand expressed through a universal and assertive male dimension in fragrances and men’s ready-to-wear fashions and also through resplendent women’s fashions and eagerly expected scents.

Loris Azzaro (Memoire)

Arts & Photography

Savignon, Jéromine

Graphic Design

Assouline Publishing

Saint Laurent rive gauche, la révolution de la mode: Fondation Pierre Bergé, Yves Saint Laurent

Bergé, Pierre

Bure, Gilles De

Photography & Video

MARTINIERE BL

Yves Saint Laurent défilés: Haute-Couture

Menkès, Suzy

Flaviano, Olivier

Jean-Louis Scherrer

Biographies & Memoirs

Before there was Jean Paul Gaultier, there was Jacques Fath. Known as the enfant terrible of the fashion world in the 1940s and 1950s, Fath injected a sense of levity and joie de vivre into the buttoned-up world of Paris couture. Handsome, charming, youthful, and irreverent, Fath channeled his temperament into his designs. With swooping necklines and sweeping hems, Fath won over such clients as Greta Garbo, Ava Gardner, and Rita Hayworth. His famous hats displayed the same insouciance as the clothes. Although Fath was struck down by leukemia at the age of forty-two, his legacy lives on. Jacques Fath pays homage to this master during his early-fifties peak.

Jacques Fath

It's a story about flowers of course, but above all it's an extraordinary fashion success story. At the end of the 1960s, inspired by a printed fabric flavored with the old-fashioned elegance of croquet games and English garden, Jean Bousquet created the legendary line of clothing that is Cacharel, and rediscovered Liberty. Unforgettable, spellbinding images and poetic visual reveries invite every woman to rejoin Cacharel.

Cacharel: Le Liberty

Individual Artists

Assouline

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