"Sports Marketing" presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.

Sports Marketing

Sam Fullerton

Sports & Outdoors

McGraw-Hill/Higher Education

<p>Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second part of the text provides detailed coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. Sports Marketing fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.</p>

McGraw-Hill Medical Publishing

<p>Eastern Michigan University Sports and Event Marketing 425 Text. Sam Fullerton &amp; Robert Twells use this text.</p>

Sports and Event Marketing

Fullerton

See the best price to sell, buy, or rent books by Sam Fullerton. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sam Fullerton

See the best price to sell, buy, or rent books by Sam Fullerton. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sports Marketing

Sports Marketing

Sports and Event Marketing