Restaurant marketing is a complicated as well as fun loving subject with number of elements. The main aim of this book is to provide knowledge and expertise required by those who are at various levels within the food service industry. The book also sketches a guideline on which to develop further studies and on which to refer for further knowledge and experience. The main objective of this book is to: - Provide up-to-date information to those who are thinking of taking up a management career in food & beverage industry. - Reinstate the fundamental knowledge and showcasing of fresh perspective to those who are presently managing food service operations. - Provide a resource useful in marketing programs. The book focuses on different facets of marketing, technology and on the increased need for the restaurants to run efficiently as well as professionally within the location are some of the many trends that have been incorporated within. In one way it was too tough writing this book; there was a continuous pressure of presenting all of the important information’s for developing complex marketing strategies and deliver it in a way that is easy to understand. Developed with years of experience and through industry experts this book provides you with the knowledge that you are looking for.

Restaurant Marketing Tips & Strategies

Business & Money

S. Rajan

Marketing & Sales

CreateSpace Independent Publishing Platform

Propagation of Horticultural Crops: Vol 06 Horticulture Science Series

NIPA

India's Religious Art

Cosmo

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Books by S. Rajan