Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.

The Marketing Pocketbook (Management Pocket Book Series)

Business & Money

Fletcher, Tony

Russell-Jones, Neil

Marketing & Sales

Management Pocket Books

A practical guide to writing a business plan, what questions to ask, how much detail to include and the time frame to adopt.

The Business Planning Pocketbook (Management Pocket Book Series)

Management & Leadership

Having your own allotment is an excellent way to ensure that the fruit and vegetables you and your family eat are fresh, organic and actually have flavour. This book takes you step by step through the process of finding and obtaining your allotment and then offers practical information and tips on starting, and then maintaining your plot. In three parts it covers all you need to know about: applying for an allotment, preparing the soil, organic principles and planning and laying out your plot; the vegetables, fruits, herbs and flowers you can grow, plus useful shrubs and trees; and. maintaining the allotment, including gardening techniques, pest and weed control, crop rotation, composting, harvesting and storage and tips on maintaining productivity throughout the year.

Your Own Allotment: How to find it, cultivate it, and enjoy growing your own food

Crafts, Hobbies & Home

Gardening & Landscape Design

Spring Hill

This book breaks the mould of cookery books and of fiction. It is a beautifully crafted set of short stories, written by Neil Russell-Jones, a well-published writer and author, each with a culinary theme that is reflected in menus of specially created recipes from a world-class chef - Lionel Strub. The stories and culinary themes span the globe: ranging from Wales, via Scotland through Greece to the Far East and from the Caribbean, through Hungary, Russia, via Kazakhstan to Canada. The recipes have been developed so anyone can re-create them in their own kitchen without expensive machinery or utensils. The book is set in a Dining Club where members regale each other with interesting tales over a meal, with appropriate refreshment. It encompasses buffets, full meals, picnics, and high tea. Some are humorous, others cover crime and mystery, each tale contains a 'twist' at the end; one tale contains a code which must be cracked and the first lucky solver will receive a prize... find out more in The Dining Club of Interesting Occurrences.

The Dining Club of Interesting Occurrences

Literature & Fiction

Strub, Lionel

Humor & Satire

Fisher King Publishing

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Books by Russell-Jones, Neil