“This is a great resource for anyone working in advertising law, and will also save a ton in Westlaw charges if you hand it over to associates just learning the ropes.” – Rebecca Tushnet's 43(B)log“At last: a desk manual that works for everybody... An extraordinarily well organized and itemized work that explains the law in plain English and provides the current views of circuit courts where available.” – Advertising Law Alert Advertising has become ubiquitous in daily life, especially since the explosion of new media. The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices. When is an omission a false claim under the Lanham Act? When can you use a competitor's name in online keyword advertising? This timely and indispensable treatise covers everything from the procedures for challenging false advertising to the questions raised by the latest online techniques. It provides legal analysis as well as practical tools, such as checklists for claim substantiation, disclosure and disclaimers, and sweepstakes. Topics covered include: statutes, regulations, and case law; industry rules such as television network and Children's Advertising Review Unit (CARU) guidelines; false advertising claims and defenses; consumer surveys; intellectual property infringement, fair use and trademark dilution; direct marketing, sweepstakes, and contests; keywords, pop-ups and other online ads; rules for special products and industries; pros and cons of litigation in various fora; remedies; and more. This complete guide to legal risk will help advertisers and their counsel make sense of overlapping legal structures, anticipate problems, and handle the issues raised by all types of advertising.  

The Law of Advertising, Marketing and Promotions (Commercial Law Business Law Series)

Bernstein, David

Keller, Bruce

Rubin, Paul D.

Kagan, Jared

Business

Law Journal Press

<p>Dietary Supplements and Functional Foods: A Practical Guide to FDA Regulation is a complete guide to the formulation, manufacturing, positioning, labeling and marketing of dietary supplements, conventional foods with functional properties, and medical foods. The Guide helps you navigate and understand the FDA's (and the FTC's) complex regulations. In clear, concise language, it explains the federal requirements, discusses common problem areas, provides case studies and examines current enforcement trends.</p>

Dietary Supplements and Functional Foods: A Practical Guide to FDA Regulation

Pape, Stuart M.

Kracov, Daniel A.

Thompson Publishing Group

See the best price to sell, buy, or rent books by Rubin, Paul D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rubin, Paul D.