And Justice For All! The Untold History of Dallas

Roy H. Williams

Kevin J. Shay

CGS Communications (TX)

Turning Words into Magic And Dreamers into Millionaires. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: - multiply the effectiveness of your advertising - understand the tug-of-war between intellect and emotion - plant a mental trigger in the mind of your customer - create totally new concepts from combinations of old ones - see the opportunities around you- avoid the danger of overchoice - escape the need to advertise 'Sale! Sale! Sale!' - find the genius that hides within you- receive the best others have to give - focus your advertising, your business, and your life Along the way, the Wizard will: - share the power of encouragement - talk to you about your Ruby Red Slippers - make you understand how lucky you are  - show you how to avoid the mistakes that others have already made - convince you of the need to rest  Includes: 6 Audio CDs Total running time: 5hours 7minutes

The Wizard of Ads on CD

Business & Money

Marketing & Sales

Wizard Academy Press

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads last year's Business Book of the Year Award only this time, the book has nuts, bolt, and even more bite!  The Wizard's secret formulas will show you:  - How to find a champion to sell your ideas - Why targeting your market can be a big mistake - How to get customers to remember you - Why bankers think backwards - How to write miraculous ads - Why the brain contains 100,000 new worlds - Why being 'out of style' can be profitable - How to hire wisely and fire compassionately - How success can send you to the poor house - How to remember what's really important in life  Includes: 6 Audio CDs Total running time: 4hours 45minutes

Secret Formulas of the Wizard of Ads on CD

Book three in the Wizard of Ads Trilogy on CD Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you: ? How the right and left hemispheres of the brain process information differently and how to sneak past the rational left brain to deliver messages to the more open right brain ? How to access long-term memory to powerfully brand your company, product, or service and avoid the one fatal error that can cost you mountains of advertising money ? How to achieve quick sales miracles with advertising hype and why you should avoid doing so at all costs ? How to create your own gravity well that gently draws customers in and gradually persuades them to commit Includes: 7 Audio CDs Total running time: 7hours 20minutes

Magical Worlds of the Wizard of Ads on CD

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better. Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

WTF?! (Willing to Fail): How Failure Can Be Your Key to Success

Brian Scudamore

Lioncrest Publishing

As seen in the Chicago Tribune, Mashable, Forbes &amp; Cheddar TV, Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category. You're on a road trip with an old man and a younger one. Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow. Additional Endorsements: 
 Be Like Amazon covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I'd highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error. - T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire MindTM There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey &amp; Roy help you win bigger. Avinash Kaushik, Google Evangelist You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. Mitch Joel President, Mirum Author, Six Pixels of Separation &amp; CTRL ALT Delete Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today's most successful companies...making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone. Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc. This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the Why espoused by Simon Sinek to an enterprise's marketing and messaging. Just brilliantly told story! Steve McKean, CEO, BILLSHARK Clear, foundational thinking that provides hope instead of hype. Mark Schaefer, Author of Known and The Content Code

Be Like Amazon: Even a Lemonade Stand Can Do It

Bryan Eisenberg

Jeffrey Eisenberg

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