This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

E-Business: Principles and Practice

Rowley Jennifer Ms

Palgrave MD

See the best price to sell, buy, or rent books by Rowley Jennifer Ms. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rowley Jennifer Ms

See the best price to sell, buy, or rent books by Rowley Jennifer Ms. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

E-Business: Principles and Practice